Philippine Savings Bank (PSBank), the thrift bank arm of the Metrobank Group, is the only Philippine bank recognized at the recently held Customer Experience Asia Excellence Awards for its exceptional customer experience strategy. The Awards ceremony, organized by the International Quality and Productivity Center, was held in Marina Bay Sands in Singapore last Sept. 12, 2017.
The Bank bagged third place (Bronze Award) for both the Customer Experience and Best Customer Experience Team categories for the second straight year. It also received an Honorable Mention for the Best Social Media Strategy category.
It is the only Philippine bank that joins the big boys league composed of DBS Bank Ltd., Maybank, CIMB Niaga, Singtel, Dell, Mumbai International Airport, Ping An Group, Orchard Turn Developments Pte Ltd., Central Provident Fund Board and Mobitel—companies that were recognized for delivering exceptional customer service in the Asian region.
“As the banking industry’s landscape continues to transform at an unprecedented pace due to technology and different customer demands, the one thing that remains constant is customers continue to value exceptional service. At PSBank, providing the best customer experience has been at the forefront our business. The Bank recognizes that understanding the customers, their needs, and providing a unique experience that puts them at the center of what we do is vital to sustain our existence,” said SVP and Marketing Group Head Emmanuel Tuazon.
“These awards are testament that we are in the right path of our journey in providing exceptional customer experience to our clients. And for that, we are simply grateful,” he added.
The Best Customer Experience Award category honors and recognizes organizations that promote an exceptional end-to-end customer experience by putting their customers at the heart of every process, people and technology. Meanwhile, the Best Customer Experience Team category recognizes the group of individuals who have provided interactive and friendly customer service through face-to-face and different touch points to create excellent customer experience for their organization. The Best Social Media Strategy category acknowledges companies that use social media as a strategic channel for excellent customer interaction, engagement, service support, marketing and sales promotion leading to a seamless end-to-end omnichannel customer experience.
