- Acer Philippines partnered with Samsonite for their back-to-school campaign
- Acer and Samsonite encouraged millennials to #CarryOn
If there’s one topic that can get every millennial to sit down and converse with, it’s traveling. This generation’s youth tend to be always on-the-go and never passing opportunities before them. With this, they need a companion that’s not just reliable but also stylish, to keep up with their lifestyle.
This year, Acer Philippines’ back-to-school promo is specially made for millennials. Seeing the world’s biggest generation’s constant thirst for adventure and new experiences, the tech giant uses traveling as a motivation to inspire the youth to do well, whether in school or in their professions. Aptly called “#CarryOn”, the Promo encourages the youth to power through the hurdles they encounter in pursuit of their dreams and goals.
“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to traveling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials but also reward them for their hard work by fueling their wanderlust.”
Befitting a movement that advocates trying out different things and enjoying new experiences, Acer Philippines’ Back-to-School Promo was launched through a travel-inspired event, where guests filled out a passport by completing various activities.
The affair also saw the debut of the #CarryOn video, which shows what the back-to-school campaign is all about. Directed by Ms. Irene Villamor, known for her works in Camp Sawi and Meet Me In St. Gallen, the film depicts how the youth turn to traveling as a way to cope and re-energize in the face of the stresses of their daily lives. The full video may be seen in the Acer Facebook Page.
“Travel inspires a different form of education – it makes you learn about new environments, exposes you to different cultures, and gives you a clearer view of the world,” shares Ciely Buenviaje, Country Head of Samsonite Philippines. “Samsonite could not be happier to be partnering with Acer in promoting such a holistic growth for the millennial generation.”
The Acer Philippines #CarryOn Back-to-School Promo will run until June 30, 2018, during which every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with free Samsonite luggage.
