- Hana Shampoo brought the brand’s and Marian Rivera’s fans together for Live Con 2018
- Marian Rivera reveals the inspiration behind her floral shop
- Marian and Hana Shampoo encourage Filipinas to experience the brand first-hand through a campaign
Hana Shampoo, one of the fastest growing hair care brands in the country, recently held its very own #HanaShampooLiveCon at Manila House in Bonifacio Global City.
The #HanaShampooLiveCon is a digitally-led press conference that catered to attendees of the event who are among the thousands of fans of both Hana and its biggest celebrity endorser, Marian Rivera. Fans and attendees were able to watch and participate in real-time with live feeds aired via Hana’s Facebook and Instagram pages.
The “Live Con” was Hana Shampoo’s way of showcasing the brand’s main objective which is to give access to more and more Filipinas to achieve beautiful hair. This is also relevant to its tagline in its latest TV commercial: “parang bagong shampoo hanggang gabi”. It captures the benefit of long-lasting softness and fragrance of hair that Hana is able to provide. It was this TV campaign and tagline that also served as an inspiration to the two other highlights of the “Live Con” – the Hana x Flora Vida by Marian collaboration and the #HANAEndOfDayChallenge.
Flora Vida by Marian, Marian Rivera’s very own floral shop uniquely offers beautifully preserved flowers that maintain their beauty and fragrance well beyond their usual lifespan. The collaboration therefore between Hana Shampoo and Marian’s passion for flowers thru Flora Vida, was, therefore, a perfect match, as both offer long-lasting beauty and fragrance benefits to hair and flowers respectively.
During the #HanaShampooLiveCon, three special Hana x Flora Vida floral arrangements were presented, showcasing their beauty and fragrance for everyone to see – Twilight Roses, Nightfall Flowers, and Midnight Blooms. Their names inspired by the “’til evening” promise of Hana Shampoo for Filipina hair, and their fragrances matching the three Hana shampoo variants: Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees.
Meanwhile, an online campaign called #HANAEndOfDayChallenge was also launched during the event. Marian personally invited everyone to try the #HANAEndOfDayChallenge for themselves and experience a day in their life with hair cared for by Hana Shampoo. The objective of the campaign is for everyone to have a first-hand experience of the all-day lasting benefits of Hana and how it’s able to keep up and match with each one’s lifestyle. The campaign also aims to show that Filipinas can rely on Hana Shampoo even with their hair being exposed to various elements such as the weather and the traffic in the metro. By participating in this challenge, Hana Shampoo guarantees that more and more Filipinas will achieve not only soft, smooth hair but also that “Amoy Marian” fragranced hair throughout the day until the evening.
Guests in attendance were given specially-made Hana End-Of-Day-Challenge Kits, which included sample bottles of Hana Shampoo and bathing products for them to easily try and post their results online.
Hana Shampoo is setting the new standards for well-cared-for hair – and that’s soft and fragrant hair you can feel and smell even until the evening where it matters the most. With this benefit becoming more accessible to millions of Filipinas with the help of Hana and its products, this brand is surely poised to be the go-to hair care brand in the years to come.
