- Google chose Kantar Media as its official measurement partner.
- Kantar’s role is to provide advertisers with a trusted and independent view of brand delivery.
- Kantar was selected due to its product methodology, privacy practices, security audit, and technical capabilities.
The multi-billion company and online giant Google designates Kantar Media as a third-party measurement provider to help brands verify their spending on platforms.
This partnership with Google only proves that Kantar Media is a good service provider.
Kantar CEO Eric Salama said in a statement on Aug. 6, “Understanding and measuring digital advertising is foundational to cross-platform campaign optimization.
“With this partnership, Kantar is leading the way in providing advertisers with a trusted and independent view of brand delivery and impact of their advertising whenever Google is on the media plan.”
The Google Measurement Partners program will partner with 20 organizations that launch across 7 specializations such as viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling.
Kantar was selected by Google based on its product methodology, privacy practices and technical capabilities, and following a security audit.
This is just the first of several planned integrations between Kantar and Google.
