Signs are what business owners need to communicate messages and silently seed their brands in potential customers’ minds.
Simply put, these are important in marketing strategy and the need has been recognized more than two decades ago by Willie Que, Signarama Philippines President Wesley Que’s father.
Signarama is the largest sign franchise in the world with over 800 locations in 64 countries.
“When Signarama came to one of the franchise shows, we decided it would be the perfect opportunity to boost our brand,” Wesley expressed pride in partnering with the international brand representing 80% of the global franchised sign business.
Signarama has been around and operating for more than 34 years. “We decided to take the Master Franchise License for the whole Philippines and believe that this would take us to that next level of growth,” he added.
Wesley worked as General Manager in the family’s Signarama franchise when it started in 2014 and took on the role as President in 2018.
His heart, from the start, has been after helping businesses grow through signs.
Divide and conquer
“In order to serve our customers better, be true to our vision of helping businesses grow, and reach more of those we haven’t reached before, we have decided to create subbrands under the main one,” Wesley announced the changes applied on their family business.
Signarama Philippines now has three categories — Signarama Corporate, Signarama Home Business, and Signarama Personalized.
As the brand provides top-quality, worry-free, and comprehensive sign solutions to customers, the target market’s range has grown from contractors to interior designers.
The products have also diversified from building ID, graphics, displays, signage repairs, video shoot props to neon signs, canvas prints, and face shields.
During this pandemic, personalized face shields and pouches are endorsed by local celebrities like Maine Mendoza, Alex Gonzaga, Jane De Leon, Moira dela Torre, Markki Stroem, Gretchen Ho, Jennylyn Mercado, Janica Reloxe, Dan Delgado, and more.
Signs of service
As Signarama Philippines thrives in its business category, it attempts to live up to its commitment to service by giving back to fellow business owners.
Wesley announced the Quaranegosyo program (in partnership with The Narrative) specifically aimed at people who have been laid off during the pandemic, those whose businesses have slowed down or stopped, and others who have started a business during this season.
Quaranegosyo is Signarama Philippines’ simple way of giving hope to and rewarding the hard work of a deserving kababayan.
Here are the promo details.
Interested participants must have:
- Started own business during the pandemic (Validity begins April 2020)
- Experienced one of the following
- Retrenchment / job loss
- Reduced work schedule
- Closing down of business
How to join:
- Submit a testimonial video (maximum of 3 minutes) with the following elements
- Previous occupation / business
- How it was affected by the pandemic
- How it affected you and your family
- Why you chose to start your business
- How the business was conceptualized
- Current state of business
Prizes at stake: Php100,000 worth of cash and signages
Php70,000 in business signage package
Php30,000 in cash
Entries must be sent to quaranegosyo@signarama.com.ph.
Deadline for submissions is January 31, 2021.
