As the football 2020/2021 season heats up, Rakuten Viber is kicking off a new chapter of its longtime partnership with FC Barcelona by offering fan-first experiences for the club’s supporters at various touch points on its messaging app.
Viber is giving you an exclusive access to Barça players through an exclusive meet-and-greet with Marc-André ter Stegen, Frenkie de Jong, Miralem Pjanić, Sergiño Dest, Clément Lenglet, and Antoine Griezmann in March. The virtual event features a Q&A session where the players can personally answer your questions. To give you more chances of having your favorite player read your questions, Viber is giving you the unique option to send your questions via member-to-member messaging in all FC Barcelona Viber Communities.
That’s not all. Barça fans are also treated to a day with a legend, as an FC Barcelona player takes over the Community this season and gives you all a special glimpse into his everyday life. You are also granted a monthly opportunity to win autographed 2020-21 jerseys by simply predicting the winner of the match—an easy way for every fan to own a must-have token. Viber and Barça are also giving you an opportunity to be one of the stars of the Community every month. All you have to do is share your personal story and journey as a supporter of FC Barcelona.
To reach more fans in all corners of the world this season, the messaging app and the club are also launching an official global FC Barcelona Community in Russian, in addition to other Communities in English, Spanish, and Arabic. To mark this new addition and celebrate the club’s continuous growth, more special giveaways are now up for grabs. Stay tuned for more details!
Viber is also launching a brand new FC Barcelona sticker pack to kick off the new football season. Unlike last year’s cartoon-based stickers, the new pack features the real faces of all the players this season.
“We’re delighted to double down on our fan-first FC Barcelona partnership going into 2021,” says Anna Znamenskaya, the Chief Growth Officer at Rakuten Viber. “This cooperation has been a success since it began in 2017, and we’re thrilled to bring fans closer to their team’s players through Viber, just as we connect between all of our users.”
Viber, one of the world’s leading apps for free and easy communication, started its partnership with FC Barcelona in the 2017/2018 season, as the club made it its official channel of communication since then. In 2020, Viber had given GMA artist Gabbi Garcia an unforgettable experience by giving her a front-row seat to one of FC Barcelona’s matches. She also received an exclusive tour of Camp Nou, FC Barcelona’s historic home stadium.
