Beauty queen Pia Wurtzbach was revealed as the brand endorser of DR.COCO Natural Hand Soap, a new nature-derived, locally-made hand soap set to be a game changer in the Philippines.
Wurtzbach, who was named Miss Universe in 2015, expressed pride in promoting DR.COCO Natural Hand Soap because according to her, it is “the first and only 100% natural hand soap in the Philippines clinically proven to kills 99.99% of bacteria and viruses including coronaviruses.” DR.COCO’s is derived from one of the healthiest natural products from the Philippines: the coconut.
Furthermore, DR.COCO is the first and only hand soap in the market made with CocoMCT (medium chain triglycerides) the most essential component of coconut oil. CocoMCT pampers the skin even with repeated use. In the end, instead of a squeaky clean sensation after wash that one normally gets, DR.COCO leaves a noticeable luxurious after feel. DR. COCO even provides long-term protection from bacteria long after using the product. All these qualities and features fully emphasize the four pillars of DR. COCO’s main benefits: extra natural, extra cleansing, extra protection, and extra care.
Wurtzbach showed her great excitement about the product at DR. COCO’s grand virtual launch on May 19. At the event entitled “The Art of Clean: A DR. COCO Masterpiece,” Wurtzbach showed her gratitude to be part of the brand’s journey. After being thanked for being part of the event, she cheerfully responded, “I should be the one thanking you [for making DR. COCO]!”
Much like Wurtzbach herself, DR. COCO clearly exhibits the best of Philippine Ingenuity that is worthy of the global stage. That is why it is only befitting to choose Miss Universe 2015 Pia Wurtzbach as its global brand ambassador. The beloved beauty queen noted that she was especially proud to represent the product because, “It’s locally made but has international quality!”
Wurtzbach would go on to note that she had passed out samples to the members of her staff, many of whom came back to tell her that they felt the product elevated their daily handwashing experience. She also mentioned that as a personal choice, she enjoyed the green tea scented DR. COCO variant which is available alongside a lavender-scented variant as well.
Ms. Star Estacio, General Manager for Food and Personal Care BU, Consumer Care Products Inc., the proud team behind DR. COCO Natural Hand Soap, expressed great excitement and gratitude for Pia Wurtzbach’s involvement with the new product. “We believe that there could not be a better fit than Pia and DR.COCO,” says Star. “She has always shown love and support for the very best of Filipino endeavors and we at CCPI are excited that she shares our passion for elevating everyday products for Filipinos starting with hand soaps.”
All of these features and advantages made the makers of DR.COCO and Miss Universe 2015 Pia Wurtzbach incredibly excited to share the product with the public at last. They feel it can have a lasting positive effect on the wellness of everyday Filipinos everywhere.
“We wanted to create a hand soap that is designed for the times,” says Star. “At the rate we are washing our hands in this new normal, consumers deserve a hand soap that will not only effectively cleanse, but at the same time, nourish hands using natural ingredients. We have made handwashing better than ever by creating a soap that has multiple benefits that go way beyond just keeping your hands clean, DR.COCO.”
DR.COCO is available to order online from both Shopee and Lazada. For more information about the product, check their official website: drcoco.com.ph. One can also follow DR.COCO’s official social media accounts: DrCoco.ph on Facebook, and @DrCOCO on Instagram. It is also now available in your favorite retail stores like Mercury Drug, Watsons, Landmark, South Supermarket, and Unimart.
