As the follow-up to their recent string of record-smashing collaborations, alt-pop’s newest and most provocative duo Bella Poarch and Sub Urban unleash their hypnotizing new single “INFERNO,” out now via Warner Records.
Poised to become yet another viral success for the two breakthrough artists, the new song makes its debut alongside a cinematic official video featuring nearly twenty guest appearances from their viral inner circle, including Bretman Rock, Pokimane, Valkyrae, TommyInnit, Adin Ross, and more.
Over the past year, the pair has found an incredible chemistry together as Sub Urban produced Bella’s monumental music debut – the explosive single “Build a Bitch,” which smashed the record for the biggest debut EVER on YouTube, entering both the Global and US YouTube charts at #1, with over 75 million first week video views and more than 270 million to date.
Bella holds the title as the third most followed TikTok account in the world with over 77M followers, as well as 485M total global streams across her catalog thus far, catching early attention from the likes of VOGUE, NYLON, ELLE, Rolling Stone, Buzzfeed, and Billboard, to name a few.
Alt-pop visionary Sub Urban is coming off the success of “Cirque” – starring Bella as a main character in the accompanying video – and “Freak” (feat. Rei Ami). With over 1 billion total streams under his belt across his catalogue and a #1 song at Alt Radio in “Cradles,” Sub Urban is gearing up to usher in a whole new world as he puts the finishing touches on his forthcoming debut album, the follow-up to his 2020 EP, Thrill Seeker.
