Mekeni Food Corporation has yet again surprised its Filipino customers after it unveiled its brand new campaign jingle that will make you groove and move.
Titled “My Mekeni”, the two-minute song showcases why Mekeni is a brand of choice among consumers. “We wanted to highlight the attributes of the brand, making it the top Filipino households’ choice for their families. ‘My Mekeni’ embodies everything the brand is all about– #TimplangAtin favorites that have continued to delight everyone in the family for over 35 years,” said Kathlene Gomez-Schultz, marketing head of Mekeni.
The brand’s newest campaign jingle featured a Filipino family, jovially sharing Mekeni favorites at the dining table. Several family specialties were highlighted, supporting the brand’s promise that there is a Mekeni product for everyone in the family. Starting with the brand’s flagship product, Mekeni Picnic Hotdog, the song also featured the classic sweet and tamis-alat variants of Mekeni Specials Pork Tocino as well as the Mekeni GoLite Chicken Longanisa.
The catchy, danceable song posted on Mekeni’s Facebook page is complemented with easy-to-follow dance moves. Mekeni collaborated with Zumba/Fitness content creator, Live Love Party, and BP Dance Studio to make the steps easy, fun, and for everyone.
“The new campaign song sums up what Timplang Atin is for us Filipinos. If you want something that is #MomApproved when it comes to quality, we have your Mekeni Picnic Hotdog. If you want variety with your food, we have Mekeni Specials Pork Tocino that are perfect even for the pickiest eater. For a guiltless, healthier alternative, you can have our gluten-free Mekeni GoLite Chicken Longanisa. Whatever your preference is, there is a Mekeni specialty for you,” said Gomez-Schultz.
Earlier this month, Mekeni also launched its new brand packaging for its new product categories—Gold, Specials, GoLite, and Suki Choice. The brand also unveiled its newly renovated factory outlet called Mekeni Marketplace in its hometown, Porac, Pampanga, featuring all their family specialties.
Just last month, Mekeni further expanded its reach in the US by bringing its own streetfood line to Island Pacific Supermarket, one of the biggest Asian/Filipino supermarkets in the West Coast.
Sing and dance to Mekeni’s new song, ‘My Mekeni’, with the whole family! To know more about one of the industry leaders in food manufacturing, visit Mekeni’s official Facebook page, www.facebook.com/mekeniph.
