On November 2, AirAsia Chief Executive Officer Amanda Woo recounted how the airline company survived and thrived amid the pandemic.
Woo cited the company’s decision to transform into a digital business as helping the company thrive during the pandemic lockdowns at the launch event for the AirAsia Super app in Indonesia.
CEO Woo narrated, “Twenty-four months ago, it was the darkest era for the travel industry. We couldn’t fly, and the airport turned into a parking ground. However, we don’t waste a crisis. Under the guidance of our co-founders, we didn’t just survive but built /an incredible/ digital business and transformed ourselves into the travel super app that/ we are today.”
Woo said, “We made do with our assets, fifty-one million databases that we collected over the last twenty years, the know-how, and the strong global brand that we’ve built– we turned all that into revenue.”
She also emphasized Airasia’s history and assets prior to the pandemic. Tony Fernandes and Datuk Kamarudin Meranun, their co-founders, began with two planes and 200 employees in 2001. After twenty years, the company has grown to 250 planes and flew close to 1 million people per year before the pandemic.
AirAsia Super App offers an extensive range of products and services, from airline ticket booking, hotel accommodation, online meal delivery, e-hailing services, duty-free products, financial services, and parcel delivery services.
