Kapamilya noontime show “It’s Showtime” continues its reign, achieving its fourth highest TV rating to date.
According to the latest Nielsen NUTAM People survey, “It’s Showtime” hit the 9 percent rating mark again, surpassing its rival program “EAT…Bulaga.”
On Wednesday, July 3, “It’s Showtime” registered a rating of 9.0 percent, placing 7th on the overall ratings board. In contrast, “EAT…Bulaga” scored 4.1 percent, taking the 14th spot on the ratings chart.
This marks “It’s Showtime’s” fourth highest rating, following its scores of 9.1 percent on June 6, 2024, 9.2 percent on June 12, 2024, and its current all-time high of 9.7 percent recorded during its pilot simulcast airing on GMA Network on April 6, 2024.
Before this latest achievement, “It’s Showtime” consistently outperformed the country’s longest-running noontime program, “EAT…Bulaga.”
On Monday, July 1, “It’s Showtime” posted a rating of 8.0 percent, doubling “EAT…Bulaga’s” 3.5 percent with a ratings margin of 4.5 percent.
The next day, Tuesday, July 2, “It’s Showtime” slightly dropped by 0.5 percent to 7.5 percent but remained ahead of “EAT…Bulaga,” which scored 4.0 percent.
