GMA Network’s Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, and President and CEO of GMA Pictures, Atty. Annette Gozon-Valdes, proudly announced a groundbreaking partnership between GMA Network and ABS-CBN for the highly anticipated ‘Pinoy Big Brother Celebrity Collab Edition’.
The collaboration, marking the first time the long-running reality show will air on the Kapuso network, also celebrates ‘Pinoy Big Brother’s’ (PBB) 20th anniversary and Sparkle GMA Artist Center’s 30th year.
Speaking at the official contract signing held inside the iconic PBB House on January 28, Atty. Gozon-Valdes described the partnership as a significant milestone for both networks and the entertainment industry.
Robi: “Naririnig po ni Big Brother yan, Ms. Anette! Sure po ba kayo?“ #PBBCollabContractSigning
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“Our partnership with ABS-CBN has reached new creative heights on TV, streaming, and in movies, including the record-breaking Hello, Love, Again. This time, we are taking things even further with Pinoy Big Brother Celebrity Collab Edition. It’s a first for GMA Network, and we are thrilled to bring this cultural phenomenon to Filipino audiences,” she said.
She further highlighted how the collaboration aligns with Sparkle’s milestone year: “This year is also Sparkle’s 30th anniversary. Pinoy Big Brother is a celebration of real, no-filter life stories and a platform for dreams, and Sparkle is proud to be part of this extraordinary project.”
The ‘PBB Celebrity Collab Edition’ will feature a mix of Kapuso and Kapamilya talents as housemates, bringing together two of the country’s biggest networks under one roof.
“Abangan n’yo ang pagsasama ng mga Kapuso at Kapamilya housemates sa teleserye ng totoong buhay. Malapit na malapit na sa GMA,” Gozon-Valdes teased, emphasizing the unique storytelling opportunity created by this historic collaboration.
The signing event was attended by key executives from both networks. Representing GMA Network were President and CEO Gilberto R. Duavit, Jr., Executive Committee Chairman Joel G. Jimenez, Atty. Annette Gozon-Valdes, Sparkle GMA Artist Center First Vice President Joy C. Marcelo, Vice President for Corporate Affairs Angel Javier-Cruz, and Program Management Department leaders Mitzi Garcia and Concie Agnes.
Meanwhile, ABS-CBN’s delegation included Chairman Mark Lopez, President and CEO Carlo L. Katigbak, Chief Operating Officer Cory V. Vidanes, Group Chief Financial Officer Ricardo B. Tan, Jr., Head of TV Production and Star Magic Laurenti Dyogi, and Vice President of Corporate Communications Kane Errol C. Choa.
First airing in 2005, ‘Pinoy Big Brother’ has become a cultural phenomenon, launching numerous stars and telling compelling real-life stories. This collaboration represents a new chapter for the reality show as it bridges two of the country’s largest television networks for the first time.
Set to air later this year, ‘Pinoy Big Brother Celebrity Collab Edition’ promises to deliver emotional moments, exciting challenges, and inspiring journeys as housemates from both networks navigate life inside the PBB House.
