Youth and confidence shone bright as 9 Young-Basic introduced its first-ever brand ambassador, Kapuso Primetime Princess Barbie Forteza, during a grand launch event held on December 5.
The multi-awarded actress was celebrated for her embodiment of the brand’s core message — to radiate confidence and embrace youthful energy.
The launch highlighted 9 Young-Basic’s commitment to promoting healthy, glowing skin through its #LiveYoungWith9Young campaign. Forteza’s digital ad for the brand, unveiled at the event, showcased her natural charm and confidence, resonating with her fans and consumers alike.
“For me, living young is about self-love and confidence. It’s not just about how you look but how you feel every day,” Forteza shared during the event.
Anne Puno-Ignacio, AVP for Talent Sales, Imaging, and Branding at GMA Sparkle, emphasized that Forteza was the ideal choice for the role.
“Barbie embodies everything the brand stands for — youthfulness, authenticity, and self-confidence,” she said.
With her award-winning acting prowess, genuine personality, and relatability, Forteza resonates strongly with Gen Z and young adults — a demographic that values authenticity and self-care.
Forteza’s influence as a public figure, known for her versatility and down-to-earth appeal, reinforces 9 Young-Basic’s mission to make beauty and wellness accessible to all. Her presence amplifies the brand’s goal of encouraging individuals to feel empowered in their own skin.
The event also served as a platform to emphasize 9 Young-Basic’s availability on major e-commerce platforms, including TikTok Shop, Shopee, and Lazada.
