Established in 2022, PICKUP COFFEE is redefining the coffee experience in the Philippine coffee scene. With over 300 branches nationwide and 20 million cups sold—including 3 million cups of its iconic Kape Kastila—PICKUP COFFEE has cemented its role as a key player in delivering premium yet surprisingly affordable coffee to Filipinos.
On February 5, PICKUP COFFEE celebrated a milestone moment during its Welcoming Event at SM Megamall Fashion Hall, where the brand unveiled its newest endorser, Donny Pangilinan, and showcased its signature handcrafted beverages. During the event, Francis Flores, PICKUP COFFEE’s Country CEO, highlighted the company’s mission:
“Since we launched in February 2022, our team has remained steadfast in achieving our mission—to UPlift everyone through delicious, high-quality, and surprisingly affordable beverages, everywhere, one PICKUP at a time.”
Donny Pangilinan’s introduction was a major highlight of the program, complete with a playful backstage search that built excitement among fans in attendance. Sharing the stage with PICKUP COFFEE’s iconic beverages, Donny expressed his enthusiasm: “Saying yes to joining the PICKUP COFFEE family was easy. They’ve perfected the balance of premium quality and affordability—it’s something you don’t see every day. It’s become my go-to because it just hits the spot every time.”
Known for its bean-to-cup promise, PICKUP COFFEE espresso-based beverages are made with 100% Arabica beans and a double shot of espresso, ensuring bold, rich flavor in every sip. Fans got to witness this firsthand during a live demo, where Donny prepared perfect espresso shots and served Kape Kastilas to lucky audience members.
At the heart of the celebration were PICKUP COFFEE’s renowned PICKUP Signatures: the rich and velvety Kape Kastila, the smooth and indulgent White Mocha, the sweet and bold Caramel Macchiato, and the creamy PICKUP Crème Latte. These crowd favorites underscore the brand’s dedication to serving beverages that cater to every coffee lover’s palate.
PICKUP COFFEE continues to make premium coffee experiences accessible to all, proving that quality doesn’t have to break the bank. From its beverages to its latest partnership with Donny Pangilinan, PICKUP COFFEE continues to prove why #ItsBetterEspresso.
