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Home»Press Release»Grab Unlocks Hidden Gems and Fresh Eats with ‘Iba Ang Summer’ Campaign
Press Release

Grab Unlocks Hidden Gems and Fresh Eats with ‘Iba Ang Summer’ Campaign

Lion's DenBy Lion's DenApril 2, 2025No Comments5 Mins Read
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Grab Philippines Country Head Ronald Roda and Department of Tourism Assistant Secretary Sherlene Batin lead the launch of the #GrabIbaAngSummer Campaign, spotlighting under-the-radar adventure and culinary spots across the Philippines

This summer, Grab is throwing open the gates to spontaneity, discovery, and flavor. For experience-hungry Filipinos who crave something different, #GrabIbaAngSummer is your golden ticket.

Ditch the overdone travel plans and routine takeout orders – Grab is making the search for hidden travel and food gems easier, smarter, and more fun. Through two all-new features – GrabCar Travel Guide and GrabFood 5-Star Eats – the superapp is transforming itself into your ultimate partner for a new and exciting summer.

“Grab is no longer just a utility–it’s a lifestyle companion,” says Grab Philippines Country Head Ronald Roda. “This summer, we’re embracing our role as a friend who always knows where to go, what to eat, and how to get there. From hyperlocal restos to underrated experiences, we’re un-gatekeeping the best of what the Philippines has to offer.”

Discover More with GrabCar Travel Guide
Let’s face it– finding unique plans beyond the usual mall or beach trip can feel like a full-time job. That’s why Grab is taking the stress out of spontaneity with the GrabCar Travel Guide: an in-app curation of emerging destinations based on real data – social media trends, search volume, and ride activity.

From tucked-away bouldering gyms in Quezon City to indie art cafes in Cebu and secret nature spots in Davao, users can browse theme-based recommendations like: Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners. And the best part? Tapping on a spot automatically sets it as your drop-off. No more switching apps, copying addresses, or overplanning.

“We wanted to simplify the way people discover and access these hyperlocal gems,” shares Roda. “Filipinos are naturally curious and adventurous–this tool is designed to reflect that energy and reduce the friction between interest and action. Now, anyone can go from ‘I want to try this’ to ‘I’m already on my way’ in seconds.”

How It Works:

  1. Open the Grab app and tap on the GrabCar icon.
  2. Scroll down to find the GrabCar Travel Guide section.
  3. Swipe through curated lists of must-visit spots such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners
  4. Choose an experience and it automatically becomes your drop-off point — no extra planning needed!

Savor Under-the-Radar Culinary Gems with GrabFood 5-Star Eats

Tired of scrolling through the same food options? GrabFood 5-Star Eats is here to shake up your flavor game. This new feature spotlights restaurants that are community favorites–beloved for their quality, creativity, and service. These are community picks, not just algorithm darlings. 

To earn a spot in this coveted list, merchants must:

  • Maintain a 4.5+ average customer rating; 
  • Excel in delivery reliability and fulfillment
  • Consistently receive stellar reviews from GrabFood users

These are the community MVPs of the local food scene—community culinary gems that deliver standout flavors, innovation, and an experience worth savoring.

How to Discover 5-Star Eats:

  1. Open Grab and tap on the GrabFood tile.
  2. Scroll and tap  “GrabFood 5-Star Eats” on the GrabFood homepage.
  3. Browse top-rated recommendations and order with confidence.

GrabFood 5-Star Eats merchant-partners The Kind Cookie, Sugarbee, and Ceci Korean offer guests of the #GrabIbaAngSummer launch a taste of their most popular dishes.

Joining the official launch of GrabFood Five-Star Eats at the BGC Arts Center was Ceci Korean Cuisine, a distinguished Korean culinary concept. “We are thrilled to be part of a program that champions entrepreneurs who may not compete in scale with larger chains but offer equally satisfying flavors. Platforms like Grab provide invaluable opportunities for community-based restaurants like ours to reach new diners seeking fresh gastronomic experiences. And we’ll continue to relentlessly capitalize on these opportunities to have more people experience the dishes we offer – innovations that we create with so much heart and attention,” remarks Ada Rojo, the General Manager of the restaurant.

With 5-Star Eats, Grab isn’t just helping users find their next favorite meal–it’s also supporting homegrown restaurateurs who put their heart into every dish.

New Travel Perks: Grab Travel Pack
And because every good summer deserves good deals, Grab is also rolling out the Grab Travel Pack, a limited-time offering designed for domestic travellers. For just P99, users get access to a bundle of discounts valid for 15 days:

P200 off on Advance Booking for airport rides
10% off on GrabCar ride (capped at P50)
P50 off on GrabFood with a P400 minimum spend
Exclusive deals from Agoda, Klook, Smart, 2Go, and Havaianas

With Grab servicing eight key airports across the country, getting to your next summer destination is easier than ever.

A Platform that Powers Summer Stories

“We are glad that Grab has joined us for this undertaking. With Grab’s platform, tourists and locals alike will have a seamless experience in exploring our beautiful islands, from transportation to food delivery and other essential services. Through the campaign, you have become an integral partner of the Department in showcasing what the country can offer. Indeed, Grab’s services are integral to making every journey in the Philippines a memorable one.” said Sharlene Batin, Assistant Secretary, Tourism Digitalization and Resource Generation at the Department of Tourism.

“At Grab, we believe in a future where mobility is not just about movement but about access–to culture, to cuisine, to experiences that matter,” adds Ronald Roda. “That’s the north star behind our innovations: to help people experience more of the Philippines, one meaningful ride or bite at a time.”

So, whether it’s a spontaneous gallery hop, a midnight ramen craving, or a coastal weekend escape– this summer, let Grab lead the way. No gatekeeping, just real finds and fresh adventures.




Download the Grab app now and start planning your summer like never before!

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