Kapamilya actress-singer Belle Mariano is once again making waves in the fashion scene as she launches her second capsule collection with global fashion e-commerce giant SHEIN.
The much-anticipated SHEIN x Belle Mariano collection kicked off on May 21 with a week-long pop-up event at Ayala Malls Market! Market!, running until May 27.
Fans came in full force to support the Gen Z It Girl, with many already promising on social media to buy out the entire collection, regardless of the price. With Belle’s massive fan base, the items are expected to sell out quickly.
“Style isn’t one-size-fits-all — that’s why this collection celebrates every side of you,” Belle shared in her message during the media launch.
This second collaboration builds on the success of the first and showcases Belle’s personal fashion sensibilities. Featuring 80 clothing pieces, 30 bags, and 40 shoes, the collection includes three curated style sets:
- Luxe Glam – statement pieces perfect for high-shine parties and red-carpet moments
- Power Dressing – sleek and structured looks for smart casual to formal events
- Playful Chic – soft, youthful pieces ideal for laid-back yet stylish days
The collection encourages fans to mix and match across styles, embracing individuality while celebrating fashion freedom.
The media launch featured an energetic opening performance from ATEAM, and interactive zones like Belle’s Mystery Box, Fashion Roulette, and Style Studio—where Belle and Metro Magazine Editor-in-Chief Geolette Esguerra explored different style combinations.
Belle also personally thanked the press and fans, sharing how involved she was in choosing each piece and offering fashion tips to those in attendance.
SHEIN x Belle Mariano is now available on the SHEIN app and website, with the Ayala Malls Market! Market! pop-up serving as the collection’s centerpiece for fan interactions and on-ground experiences until May 27. Stay updated and share your style moments using the hashtags #SHEINxBelleMariano and #SHEINTrendsPH.
