UnionBank, the trusted banking partner of Filipino SMEs, is teaming up with Retail Lab for Soirée 2025—one of Metro Manila’s most anticipated shopping events. As with the previous years’ partnerships, UnionBank puts its flagship SME platform, UB Negosyante, front and center to unlock the power to grow, showcasing how NextGen banking meets NextGen shopping.
(L-R)Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank)
Dino Velasco (Institutional Segment Marketing Head, UnionBank)
Claudine Paulino (Founder and Managing Director, Soiree)
Rosanna Aranaz (Founder and Managing Director, Soiree)
The Holiday Soirée happens on December 13–14 at The Fifth at Rockwell, Makati City. It’s a vibrant space for hundreds of Filipino entrepreneurs and brands to connect with new customers and grow their businesses—powered by UnionBank’s innovative solutions under UB Negosyante.
“UnionBank recognizes that Filipino entrepreneurs are at the heart of our economy,” said Dino Velasco, UnionBank’s Head of Institutional Segment Marketing. “Through UB Negosyante, we aim to be the NextGen bank for SMEs—developing tools and services that empower them to thrive, while making it easier for consumers to discover and support local businesses.”
(L-R) Trixie Cruz Shimamoto (MSME Marketing Segment Manager, UnionBank)
Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank)
Dino Velasco (Institutional Segment Marketing Head, UnionBank)
Claudine Paulino (Founder and Managing Director, Soiree)
Rosanna Aranaz (Founder and Managing Director, Soiree)
Vince Dizon (MSME Marketing Manager, UnionBank)
At Soirée, SMEs and shoppers alike will experience the convenience of UnionBank’s QRPH-enabled payments, which will be available exclusively at the entrance for a faster, more seamless way to pay for admission. As a special treat, the first 300 UnionBank debit and credit cardholders, as well as UB Online users, will enjoy free entrance to the event—unlocking a smoother, more rewarding shopping experience.
Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank)
Rosanna Aranaz (Founder and Managing Director, Soiree)
Claudine Paulino (Founder and Managing Director, Soiree)
UnionBank will spotlight its suite of SME-focused products under UB Negosyante, including:
UnionBank BizStarter Account – An entry-level checking account with a low initial deposit of just Php 5,000, designed to make banking more accessible for startups and small businesses.
UB Negosyante App – A comprehensive financial platform that allows entrepreneurs to manage funds, disburse payments, and generate QRPH codes for seamless collections.
Business Line – A revolving credit facility offering up to Php 10 million, giving SMEs the financial flexibility to expand operations, manage cash flow, or invest in growth.
“Soirée is more than a shopping event—it’s a celebration of Filipino creativity and resilience,” Velasco added. “With UB Negosyante, we’re not just supporting SMEs; we’re building an ecosystem that connects entrepreneurs with communities eager to shop local and support homegrown talent.”
With UnionBank’s NextGen banking tools and the power of UB Negosyante, Soirée 2025 becomes a platform for growth, innovation, and meaningful partnerships. Through this initiative, UnionBank continues to empower Filipino entrepreneurs to live a life unlocked:
Unlocked from financial limitations, with easier access to banking and credit.
Unlocked from operational inefficiencies, with digital tools that simplify business management.
Unlocked from missed opportunities, by connecting SMEs with new markets and communities.
For more information on UnionBank’s efforts and offerings for SMEs, visit the UnionBank website at www.unionbankph.com, or follow on Facebook, X (formerly Twitter), Instagram, or Youtube. Deposits are insured by PDIC up to ₱1,000,000 per depositor. For any concerns, you can contact us through our Customer Service Hotline at (+632) 8841-8600. Union Bank of the Philippines is regulated by the Bangko Sentral ng Pilipinas with website: https://www.bsp.gov.ph.
