Food content creator Abi Marquez has been named one of this year’s Mansmith Young Market Masters Awardees (YMMA), joining a prestigious roster of young leaders recognized for their excellence in marketing, sales, and entrepreneurship.
The awarding ceremony will be held on July 23, 2025, at the Carlos P. Romulo Auditorium, RCBC Plaza in Makati.
Now celebrating its 20th year, the Mansmith YMMA honors outstanding Filipinos aged 35 and below who are driving meaningful impact in their industries through innovative, strategic, and purpose-driven work. As a young food content creator championing Filipino cuisine on the global stage, Abi’s inclusion in this year’s awardees represents the growing power of the next generation to reshape industries in bold and creative ways.
At just 25 years old, Abi has already made significant contributions to the Philippine food and content landscape– from viral recipe videos that rack up millions of views, to earning back-to-back local and international awards, and even collaborating with some of the world’s most respected chefs and creators.
Aside from marketing herself as a brand, this young food content creator is, most importantly, marketing Filipino food and culture to the world. Her platform is a space where everyday Filipino dishes are celebrated with pride, and where home cooks– especially young ones– are empowered to embrace and take pride in their heritage.
Her content has sparked a renewed interest in home cooking, particularly among the youth. And more importantly, she has shown that digital influence can translate into cultural impact– using her voice to make Filipino cuisine more approachable, more visible, and more respected globally.
Abi has built a digital brand that educates, entertains, and inspires– a reflection of the very spirit the Mansmith YMMA seeks to recognize: young leaders who are not only excelling in their craft but also raising the standards of their industries.
She joins the ranks of previous awardees like Edgar “Injap” Sia II, Founder of Mang Inasal and Chairman of DoubleDragon Properties (YMMA 2010 for Entrepreneurial Marketing); Avin Co Ong, Founder and CEO of Fredley Group behind brands like Macao Imperial Tea and Nabe (YMMA 2022, Entrepreneurship); Kim Frances Lato, Founder and CEO of e-commerce platform Kimstore (YMMA 2021, Entrepreneurial Marketing); and Cza Sevilla, Founder and CEO of Avocadoria (YMMA 2024).
Indeed, Abi continues to pave the way for a new generation of marketers and creators who use creativity and authenticity to shape industries in bold new ways.
Congratulations, Abi!
