E-commerce giant Shopee has kicked off the 2025 Tatak Pinoy MSME Training Roadshow, a nationwide initiative aimed at equipping more Filipino micro, small, and medium enterprises (MSMEs) with the tools, training, and market access they need to thrive in the digital economy.
Launched in partnership with local government units (LGUs) and national agencies, the multi-city roadshow began in Mandaluyong City, Shopee’s Philippine home base and a known champion of local entrepreneurship. The first 10 stops will be completed by December 2025, with more destinations planned across Luzon, Visayas, and Mindanao.
Now in its fifth year, Tatak Pinoy has grown from a campaign celebrating Filipino products into a comprehensive program for long-term MSME development. Through Tatak Pinoy International, Shopee has helped nearly 200,000 local sellers bring more than 22 million Filipino-made products to overseas markets.
“Since day one, we’ve been committed to helping Filipino MSMEs succeed through technology,” said Jack Ng, Head of Commercial at Shopee Philippines. “We’re building on that momentum by working hand-in-hand with LGUs to bring training and support to more communities, so even more MSMEs can grow and thrive online.”
The Mandaluyong leg drew nearly 200 entrepreneurs for modular training sessions on onboarding, product listing, digital marketing, data analytics, and cross-border selling. Ecosystem partners SPX Express and Monee also led focused workshops on logistics and financial management—key enablers of e-commerce success.
“We’re proud Mandaluyong is the launch city for Shopee’s Tatak Pinoy MSME Roadshow,” said Mayor Carmelita “Menchie” Abalos. “Partnering with Shopee allows us to bring critical training right to our communities and ensure more local sellers can thrive online.”
“Our small business owners are the backbone of Mandaluyong’s economy,” added Councilor Charisse Abalos. “This program meets them where they are, giving them the knowledge and confidence to build resilient, digital-first businesses.”
Upcoming stops include San Juan, Pasig, Calbayog, Catbalogan, Quezon City, Calamba, Naga, Meycauayan, and Guiguinto.
Department of Trade and Industry – E-Commerce Bureau Officer-in-Charge Atty. Eryl Royce R. Nagtalon praised the campaign, saying, “Shopee’s Tatak Pinoy exemplifies private sector leadership that complements our national efforts to promote inclusive digital development.”
As Shopee marks its 10th year in the Philippines—with nearly 100,000 hours invested in MSME training nationwide—the company says it will continue working with partners to ensure no entrepreneur is left behind in the country’s growing digital economy. (with reports from Loyd Pino)
