Haier Philippines turned laundry into an art form with the spectacular launch of its newest washing machine line, ‘L’ART DU LAVAGE — The Art of Washing,’ held on August 15 at Okada Manila.
The event seamlessly fused culture, fashion, music, and technology, redefining how smart appliances can elevate everyday living.
Guests were welcomed with live violin performances, setting a refined atmosphere ahead of cultural dances that celebrated artistry and tradition. Warm greetings from Haier executives, along with a video message from Haier President & CEO Mr. Sun Liangjun, underscored the company’s mission to bring smart living made simple into Filipino homes.
The highlight of the night was the dramatic reveal of Haier’s Color AI Series washing machines, presented through a captivating showcase of models, dancers, and stage effects.
The new lineup included:
Haier HW140-BD14387GNU1 – a 14kg front-load washing machine with a Direct Drive motor, colorful touchscreen, Wi-Fi connectivity, AI Wash, smart dosing, Ultra Fresh Air, and Essence Wash 2.0. Its tempered glass design balances style and practicality.
Haier HW120-BPD14367S8U1 – a 12kg BLDC motor model, equally feature-rich with AI Wash, smart dosing, Wi-Fi control, and Essence Wash 2.0, ideal for flexible household needs.
Haier HS120-BR1BU – a 12kg washer featuring Double Drive technology and Fresh Air function, designed for hygienic and efficient fabric care.
Product insights were shared by GFK speaker Mr. Thomas Lazaro and Haier’s Ms. Cheska Ramos, highlighting how consumer lifestyle trends continue to favor convenience and smart connectivity.
Lifestyle content creator Ms. Jenela May Tuguinay-Cachero (Jenela in Japan) also gave a personal testimonial, sharing how Haier’s washing machine simplified her laundry routine.
The evening was more than a product launch — it was a cultural and lifestyle celebration. Guests explored interactive product zones, witnessed live demos, and saw firsthand how Haier’s appliances preserve fabric quality while ensuring efficiency.
A fashion show featuring office wear, silk, and gowns paired with live vocal performances symbolized the connection between style and fabric care, ending with a model placing garments into a Haier washing machine — a theatrical nod to the event’s theme.
Raffle draws, live vocal numbers, and a dance showcase kept the energy alive until the closing toast by Mr. Cui Hao, reinforcing Haier’s commitment to blending lifestyle with innovation.
With the launch of the Color AI Series, Haier reaffirmed its role as a trusted partner in modern Filipino households. “Laundry is not just about cleaning clothes — it’s about preserving beauty, comfort, and confidence every day,” the company emphasized. (with reports from Loyd Pino)
