Let’s Crunch It In a fried food-loving country like the Philippines, fried chicken is more than just a craving. It’s a source of comfort—like a coping mechanism to turn the day around or a way to celebrate small wins in the hustle of everyday life. As a brand that’s ever in tune with its customers, 7-Eleven serves Crunch Time as every kapitbahay’s daily power-up.
From satisfying crunchy cravings in the neighborhood with Crunch Time’s tasty and crunchy offerings, such as fried chicken, chicken fillet, siomai, Crunchy Pan, and more, 7-Eleven did not stop at simply providing the ultimate fried food fix for less. The Crunch Time FRYmily is getting a boost in the form of its newest brand character, Crunchito. Dressed in an adorable fried chicken suit, he is every 7-Eleven customer’s go-to hype man and Crunchy Motivator made to make ordinary moments FRY-nalo.
His presence amps up the Crunch Time experience, where every bite is a well-earned victory because of its taste and affordability. Crunchito’s motivational quotes and can-do attitude, partnered with Crunch Time’s signature lineup, make for a much-needed winning moment every day.
To make FRY-nalo moments even better, customers can enjoy a free XL rice upgrade on every order of 2-Piece Crunch Time Fried Chicken at P175 or Double Chicken Fillet at P112 from August 20 to September 2, 2025. Whether it’s a quick lunch, a midnight reward, or a well-deserved break in the middle of the day, Crunch Time and Crunchito are ready with delicious treats to give that winning feeling to every kapitbahay.
Crunch Time is available in over 2,400 stores nationwide with a full range of meals and snacks to choose from. 7-Eleven loyal fans especially love its quick serving time, large pieces, and signature, homestyle taste.
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