Japanese restaurant brand Botejyu has named actress-singer Ashtine Olviga its newest celebrity endorser, fronting a fresh creative platform for the chain’s Donburi Rice Bowls. The nationwide push, titled MASHARAP, leans into Olviga’s real-life love for Japanese fare, especially rice bowls, as the go-to comfort food she reaches for when she needs a breather from back-to-back shoots and stage work.
In the most recent video commercial of the beloved Japanese restaurant, Olviga is seen stealing a much-needed pause between call times, diving into her Donburi of choice. The work nods to the everyday rituals of young professionals and fans who navigate packed schedules but still make room for small, satisfying wins.
“Ashtine brings a joyful, genuine energy that mirrors how Filipinos actually enjoy Japanese rice bowls — casual, comforting, and always delectable,” said Vicente Raphael Del Rosario IV, Viva Foods President and Chief Operating Officer. “MASHARAP is our playful invitation to take five and treat yourself to a Donburi that hits the spot, whether you’re on set, on campus, or on the go.”
“Japanese food is my comfort lane, especially rice bowls,” said Ashtine Olviga. “On long days, a Donburi is that quick reset I look forward to. It’s warm, flavorful, and it powers me up without slowing me down. That’s why MASHARAP felt so me.”
Representing Busy Gen Zs In Need of Flavorful Quick Breaks
As the face of MASHARAP, Ashtine stands for the hardworking Filipino Gen Zs who are building their careers one determined day at a time. She captures the rhythm of a generation that juggles classes, shifts, side hustles, and passions—and deserves a well-earned pause that feels good and tastes even better. A rising multi-hyphenate with a fast-growing fan base, Olviga truly embodies the campaign’s core idea: make space for joy, one comforting rice bowl at a time.
Boteyju’s best-selling rice bowls include the savory Tender Pork Katsu, the flavorful Diced Teriyaki Beef Garlic Steak, the smoky Hokkaido-Style Grilled BBQ Pork, and the crispy Prawn Tempura—each crafted to satisfy every craving. Donburi Rice Bowls are available in participating Botejyu branches nationwide; selection and pricing may vary by location.
