The Hotel Sales and Marketing Association (HSMA) proudly announces the return of the September Online Sale (SOS) 2025, the country’s most eagerly awaited online travel fair offering up to 80% off on accommodations, dining, and leisure packages from nearly 100 participating hotels and resorts across the Philippines. Running from September 1 to 30, 2025, SOS 2025 is the premier platform for Filipino travelers seeking exceptional value and convenience when booking their next getaway–and to showcase how much they ‘Love the Philippines.’
This month-long online fair allows travelers to lock in the best deals for stays valid until 2026 and even 2027,
Now in its 6th year, SOS has become a trusted platform for Filipino travelers looking for both affordability and quality. Under the theme “Discover the Best Stays in the Philippines,” SOS 2025 highlights experience-driven packages curated for families, couples, barkadas, business travelers, and even fur parents.
This year’s edition highlights the Department of Tourism’s flagship campaign, Love the Philippines, underscoring HSMA’s commitment to support the DOT’s focus on the domestic market and encourage more Filipinos to explore local destinations.
Unlike traditional travel fairs that require guests to brave Metro Manila crowds and traffic (not to mention the additional challenge of finding parking), as well as quick, on-the-spot decision-making, SOS 2025 offers travelers the luxury of browsing and booking the best hotel and resort deals from the comfort of their homes. With a full month to explore options, travelers can take their time to find the perfect accommodation without the pressure of crowded venues, traffic concerns, or time constraints.
“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”
Unmatched variety
As an initiative organized by HSMA, made up of the best sales and marketing leaders from the country’s top hospitality establishments, SOS 2025 guarantees the best and lowest rates available for the entire month of September, compared to other booking platforms. Travelers can enjoy discounts of up to 75-80% percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences.
SOS 2025 Deals
The scope and variety of hotel and resort offers from Hotel Sales and Marketing Association member properties include:
– City escapes – Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as ₱2,800 per night.
– North and South Luzon adventures – Scenic Tagaytay and Batangas resorts, Baguio city breaks, and Rizal highland getaways with discounts up to 63%.
– Island destinations – Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.
– Special packages – Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years.
During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay.
Carefully designed experiences
“HSMA is excited to give travelers not just discounts, but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So , HSMA President.
“Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country,” added Assistant Secretary Sharlene Batin, Department of Tourism.
“What makes SOS truly special is how our member hotels and resorts unite for one cause: to give travelers the best value while showcasing the breadth of Philippine hospitality. This collaboration is our way of ensuring that every Filipino can discover world-class stays right here at home,” said Tet Romualdo, HSMA Director of Membership and Project Lead for SOS.
“This year’s SOS is not just about discounts, but about curating meaningful experiences — from family-friendly vacations to wellness escapes and even pet- and Muslim-friendly packages. We want every traveler to find a stay that feels tailor-made for them,” said Amie Villena, HSMA Vice President and Co-lead for SOS.
SOS success
SOS has demonstrated remarkable growth and reliability since its inception, generating significant value for both travelers and the hospitality industry:
2020: 1,752 vouchers sold, ₱14.1M revenue
2021: 5,164 vouchers sold, ₱29.6M revenue
2022: 5,854 vouchers sold, ₱35.6M revenue
2023: 3,666 vouchers sold, ₱19M revenue
2024: 5,552 vouchers sold, ₱24.2M revenue
In the past five years, SOS has generated an impressive ₱122.5M in total revenue, cementing its position as a major driver of domestic tourism in the Philippines. This is thanks to the support of key industry players, including the Department of Tourism (DOT). This strong support network underscores the event’s credibility and commitment to promoting Philippine tourism.
Why SOS Matters
– Extended sale period: a full month of browsing and booking.
– Voucher validity of up to 2026 and 2027.
– Nearly 100 participating hotels and resorts nationwide.
– Proven track record: SOS has generated over ₱100 million in sales in previous editions.
As the Philippines continues to showcase its world-class hospitality and breathtaking destinations, SOS 2025 represents the perfect opportunity for travelers to discover exceptional stays at unbeatable prices. Whether planning a romantic getaway, family vacation, business trip, or wellness retreat, SOS offers something for every type of traveler.
Mark your calendars for September 1, 2025, and prepare to explore the best the Philippines has to offer. Vouchers purchased during SOS 2025 are valid for one year or more. Visit www.hsma.org/sos to start planning your next adventure and secure incredible deals on the country’s finest destinations. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.
DTI Permit: DTI Fair Trade Permit No. FTEB-235331, Series of 2025.
