Global fashion icon Heart Evangelista embodied elegance and empowerment as she headlined the launch of Avon’s newest intimate wear collection, Dream Curve Bras, last September 4 at Xception in Makati.
As Avon’s ambassador for intimate apparel, Evangelista turned heads with her confident presence, showing how comfort in innerwear is not only about physical ease but also about cultivating self-assurance.
“Comfort is no longer just a nice-to-have—it’s the new essential,” Evangelista said, stressing how the right intimate apparel can transform not just one’s look but also one’s mindset.
She highlighted the personal power that comes with choosing pieces that feel as good as they look:
“It’s important to wear something that makes you feel good kasi reality is ’di naman perfect yung mga life natin. May mga hugot din tayo.”
@lionheartv @Heart Evangelista shares how she balances being effortlessly stylish while staying comfortable. #HeartEvangelista #EntertainmentNewsPH #TiktokTainmentPH #BestOfTiktokPH #NewsPH
For Evangelista, true style comes from harmony between confidence and comfort. “When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but it’s about how it lets me move and live freely, so I can reach higher and dream bigger. That’s what comfort means to me now.”
Studies show a cultural shift in intimate wear: 7 in 10 Filipinas now prioritize softness and comfort over other features when purchasing bras. Globally, the intimate apparel market is projected to hit USD 69.42 billion by 2030, reflecting a strong demand for designs that balance style with all-day wearability.
@lionheartv For @Heart Evangelista , comfort isn’t just a feeling, it’s a career essential. #HeartEvangelista #EntertainmentNewsPH #TiktokTainmentPH #BestOfTiktokPH #NewsPH
Avon, the Philippines’ No. 1 intimate apparel brand, has been at the forefront of this shift—offering inclusive sizing, premium fabrics, and designs tailored to the Filipina body. In 2024 alone, the brand sold over 10 million bras, a testament to its deep understanding of women’s evolving needs.
Avon’s new Dream Curve Bras feature Dream Memory Foam technology, offering pillowy softness and breathable support at an accessible price point. Designed to adapt to every curve, the collection makes premium comfort effortless and inclusive, encouraging women to “wear the dream” and embrace their confidence daily.
The bras are now available through Avon Representatives nationwide and on Shopee, Lazada, and TikTok Shop. (with reports from Lau Balocos)
