As e-commerce continues to accelerate in the Philippines, affiliate marketing has become a key driver of growth for brands, sellers, and creators alike. Since its founding in 2016, LazAffiliate, Lazada’s flagship affiliate program, has grown into one of the most dynamic creator-focused programs in the country. By combining advanced tools, competitive commission structures, and a thriving community of content creators, Lazada is redefining how brands and sellers connect with target consumers.
One of the biggest innovations has been enhancing the LazAffiliate dashboard with AI-driven recommendations and smart reporting tools, a key part of the company’s annual US$100 million investment into strengthening its affiliate program and leading creator commerce in the region. These tools help creators identify high-performing products to promote in real-time and optimize their content strategies based on consumer behavior.
“At its core, affiliate marketing is driven by the power of community,” said Bella Prieto-Benitez, Lazada Philippines’ head of affiliate marketing. “Our focus has always been on improving the partner experience, from co-investments in ads, to upskilling workshops, to faster payouts. These programs ensure that affiliates can thrive financially and grow sustainably as digital entrepreneurs.”
Ecomobi, one of Lazada’s key affiliate network partners, underscores how collaborations extend the program’s impact. “Partnerships like ours merge Lazada’s powerful marketplace with Ecomobi’s creator-focused solutions,” said an Ecomobi representative. “This synergy makes social commerce both seamless and scalable across Southeast Asia.”
For many, the program has transformed from a side hustle into a full-time livelihood.
“As affiliates, we’re like free marketers for brands,” said Jerissa Rebosada, a top LazAffiliate partner who started in 2020. “We find the best deals, share them with our communities, and create trust with our followers. When the deals are strong, items sell out fast.”
According to top LazAffiliate partner Isha Aquino, who started in 2023, affiliates often become the “hype-makers” that fuel anticipation among online shoppers during major campaigns.
“Before 9.9 or 11.11 even starts, we’re already teasing the best deals in our groups and livestreams,” shared Babzee Ferrer, a top-performing LazAffiliate whose main channel is Lazada’s livestream channel LazLive. “We keep people excited, up late, and ready to add to cart. It’s about energy and trust. Our audiences know we’re looking out for them.”
The results are undeniable. During peak campaigns, affiliates contribute an estimated 20–30% of total sales, underscoring their role as Lazada’s extended and organic salesforce.
And with the 9.9 Mega Brands Sale now underway, LazAffiliates are bringing the excitement directly to consumers. From early teasers to real-time and around the clock livestreams, affiliates will once again play a crucial role in hyping the best deals and connecting shoppers with the brands they love.
“Campaigns like the 9.9 Mega Brands Sale show the power of affiliate marketing at scale,” Prieto-Benitez added. “It’s when our partners’ creativity, data-driven strategies, and strong community ties come together to deliver incredible value for both sellers and shoppers.”
To learn more or join the LazAffiliate community, visit lzd.co/LAZAFFREGISTER.
