In 2024, Kantar Philippines revealed that 94% of Filipino households own pets, making the country the highest rate in Southeast Asia. This strong pet culture fuels the rapid growth of the country’s pet care and retail industry. Recognizing this shift, Fisher Mall positions itself as a hub for families and their pets, creating pet-friendly initiatives and events into the mall experience.
This commitment came to life at the recent Pet Universe 2025, Fisher Mall’s signature pet event launched in 2018 to celebrate the bond between pets and their owners. The event gathered pet parents, animal lovers, and top pet care brands through competitions, blessings, health talks, adoption corners, grooming demos, and exclusive promos. Earlier this year, the mall also hosted Supertails & Cinema, a pet-friendly movie date that welcomed families and their furry companions inside its theaters.
“Pets are family, and with nearly every Filipino household owning one, it’s important for us to create spaces where they feel welcome,” said Raymond del Rosario, President of Fisher Mall Group of Companies. “Through our mall initiatives, we make sure that Fisher Mall grows with the lifestyles of our customers – welcoming children, loved ones, and pets alike.”
A dog owner shares a comforting moment with her furry friend while waiting in line for the free anti-rabies vaccination event.
Pet care is shaping the future of retail
According to Mordor Intelligence, the Philippine pet food industry is also evolving as owners demand better nutrition, premium supplies, and more accessible services. Supermarkets remain the leading retail channel for this, but the rise of specialty shops and online platforms also shows how pet care has become a lifestyle priority rather than just a household expense.
Fisher Mall is embracing this shift by expanding its supermarket offerings to meet the growing demand for pet essentials and premium brands. Today, Fisher Supermarket continues to meet the growing needs of pet owners with an expanded selection of pet care essentials and specialty items. From premium food and treats to accessories and hygiene products, it now offers convenient access to trusted brands for every kind of pet parent. The mall is also set to enhance its pet-friendly offerings with a new grooming and café concept opening in late 2025.
Pet owners enjoy not only free services but also big discounts on pet products at Fisher Mall.
“Acknowledging these shifts is about anticipating how lifestyles will continue to evolve,” emphasized Del Rosario. “Our goal is always to build a mall experience that adapts with our customers, ensuring Fisher Mall remains a trusted destination for families and a competitive player in the retail landscape.”
To stay updated on Fisher Mall’s pet-friendly initiatives and upcoming events, visit www.fishermall.com.ph or follow Fisher Mall on Facebook and Instagram.
