Lyric, the largest musical instrument retail chain in the country, is now the official and exclusive distributor of Casio digital pianos and weighted, portable keyboards in the Philippines.
From left to right: Bel Sayson, General Manager of Lyric; Kazunori Yamagishi, Casio Manager for Southeast Asia; Maisie Anne Cristobal, Lyric Vice President; (back) Christopher Cristobal, Lyric Business Development Manager; Ayman Linzag, UST Conservatory of Music – Piano; Alma Joy Cristobal, Lyric President; and Kai Honasan, Lyric–Casio Ambassador
The partnership between two music equipment titans brings Casio’s world-renowned digital piano innovations—including the Celviano, Privia, and Casiotone series—to Filipino musicians and hobbyists nationwide through Lyric’s 24 retail stores, numerous third-party dealers, and its online platform: www.lyric.ph.
A new era of partnership
The collaboration marks a landmark development for both brands, united by their shared mission to make high-quality musical instruments accessible to all levels of musicians.
“Lyric has always been a fan of Casio for the longest time with their unique products addressing many markets,” said Zorobabel Sayson, General Manager of Lyric. “We were fortunate to be given an audience with the people behind Casio Southeast Asia, particularly Messrs. Yamagishi and Ogawa-san. Lyric’s strength—with 24 of our own retail stores and numerous dealers nationwide—is perfect to distribute Casio, and we are glad that they equally saw the big potential of this partnership.”
With this agreement, Casio’s distribution and representation in the Philippines are now officially under Lyric, ensuring that musicians and potential consumers get to experience Casio’s exceptional quality with comprehensive service, local availability, and technical support.
Casio’s signature sound and innovation
Casio has long been celebrated for its technological excellence and authentic musical experience. The brand’s Celviano Grand Hybrid series, developed in collaboration with legendary piano maker C. Bechstein, bridges the best of acoustic tradition and digital innovation. It offers the touch, tone, and response of a concert grand piano enhanced with cutting-edge sound technology.
Meanwhile Casio’s Privia series redefines performance and portability for professionals and studio musicians, with special features like seamless Bluetooth connectivity and an authentic hammer-action feel in a sleek, lightweight form. For beginners and hobbyists, the Casiotone and CDP series deliver powerful sound, expressive dynamics, and unique functions such as pitch bend wheels and bundled stands, making them ideal choices for learning and performance.
Sayson added, “This is a great deal for us at Lyric as Casio is considered the top brand for digital pianos and keyboards in many countries across the globe. Now is the perfect time to aggressively market Casio in the Philippines, starting with this official launch.”
Shared vision
The partnership reflects a natural alignment between two brands that both value innovation, craftsmanship, and musical empowerment. “Lyric and Casio share the same commitment of creating and providing new value keyboards through innovation,” said Alma Joy Cristobal, President and CEO of Lyric. “Casio’s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression.”
Alma Joy Cristobal also highlighted Lyric’s mission to support Filipino musicians through accessibility and outreach. “We have always supported Filipino musicians by providing free use of instruments and gadgets during events, especially in areas where such resources are limited. With the Casio Grand Hybrid piano alone, it is now possible to bring the experience of a grand piano anywhere, plus it’s easy to transport for events.”
Casio now available in all Lyric stores and online
Beginning this quarter, Casio’s full range of digital pianos and keyboards will be showcased and available for hands-on experience at all Lyric retail locations nationwide. Customers can check out demo units, attend workshops, and purchase directly in-store or through Lyric’s online platform at www.lyric.ph.
“Any musicians or music enthusiasts of Casio digital pianos and keyboards can purchase Casio latest models in any of the 24 Lyric stores,” Cristobal noted. “Everyone is welcome to visit any Lyric stores located at various mall and store locations.
Championing Filipino talent
To strengthen its engagement with the music community, Lyric has also begun partnering with prominent Filipino artists to showcase Casio’s versatility across demos, genres, and generations.
Lyric recently signed classically trained pianist and indie folk-pop artist Kai Honasan as one of its endorsers for the Lyric and Casio collaboration. Cristobal revealed, “We are aligned with the direction of tapping local Filipino artists to showcase Filipino musical talents. More ambassadors coming… young and young at heart.”
Shaping the future of music
Both entities envision this partnership as more than just a formidable business relationship. For what it’s worth, both Casio and Lyric have inspired a movement to push the boundaries of music technology in the Philippines while prioritizing accessibility.
“Casio‘s music business is evolving digital technologies related to sound,” Cristobal concludes. “Together, we envision the future of a more technology-driven keyboard that addresses the needs of the ever-evolving trends and new music generations.”
Casio digital pianos and weighted, portable keyboards are now available at all Lyric stores nationwide and online via www.lyric.ph.
