Eye Mo, the country’s leading and most trusted eye care brand for more than five decades, has officially launched Eye Mo Cool—the Philippines’ first cooling eye drop formulated to refresh and soothe red, tired eyes instantly.
The product was unveiled during its official launch on November 20, 2025, at Cove Manila in Okada Manila, Parañaque City.
Eye Mo Cool marks the latest addition to the brand’s growing lineup of eye care solutions, combining Eye Mo’s trusted formulation with a new menthol-based cooling sensation designed to meet the needs of today’s fast-paced, screen-heavy lifestyles.
Eye Mo Cool enhances the well-known Eye Mo Red Formula with menthol, giving users quick relief paired with a revitalizing “cool lift.” The product is developed for young professionals, digital creators, commuters, gamers, athletes, and anyone experiencing eye redness or strain from long screen exposure.
According to Eye Mo, the new variant offers:
- Instant relief for red, irritated, and tired eyes
- A refreshing cooling sensation that activates within seconds
- A dependable formula backed by Eye Mo’s long-standing credibility
- Eye care tailored for digital-first generations
With Filipinos—especially Gen Z and Millennials—spending more hours on screens for work, entertainment, and communication, Eye Mo Cool aims to help users incorporate eye wellness into their self-care routines.
“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and depend on their vision to power through the day,” said Earl Jayona, Senior Manager for Marketing of Eye Mo. “This newest variant delivers the same trusted Eye Mo relief, now with a cooling twist that refreshes and recharges the eyes. It’s a small, simple step that makes a big difference.”
Alongside the product launch, Eye Mo emphasized its renewed commitment to eye health education, encouraging consumers to recognize common signs of eye irritation—redness, soreness, and dryness—and to address them early.
Eye Mo is rolling out digital content, challenges, sampling activities, and expert-driven discussions to reinforce that eye care is self-care, just like skincare or hygiene routines.
As part of the campaign, the brand introduced the #EyeMoCoolChallenge, inviting the public to experience the cooling sensation firsthand.
With Eye Mo Cool joining existing variants—Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care—the brand continues to expand its mission of making eye wellness easy, accessible, and part of everyday Filipino life. (with reports from Lau Balocos)
