Some of us travel to see the world. Others do it to connect with loved ones. Others do it to find themselves. Whatever the reason, one thing remains true: the journey counts just as much as the destination.
So, how do you ensure that the journey lives up to the moment?
As one of the leading carriers in the world, Singapore Airlines (SIA) doesn’t just transport customers. It elevates life’s precious milestones with world-class service that starts the moment you book a flight, and extends even after you reach your destination.
One last pre-wedding adventure
Laureen Uy and Katrina Loring aboard Singapore Airlines Business Class
during their Singapore trip in March 2024.
Best friends Laureen Uy and Katrina Loring’s friendship dates back to their college days, when they bonded over a shared love for fashion and travel.
The pair stayed close well into their adult years, even going on to schedule their weddings during the same month in April 2024. Before their respective big days, they planned a Singapore getaway for one last hurrah as single women.
The soon-to-be-brides were greeted with SIA’s renowned hospitality the moment they boarded their flight to Singapore, with gourmet meals, an extensive in-flight entertainment system, and attentive cabin crew.
“My Singapore trip with my bestie Katrina started on the perfect note thanks to Singapore Airlines—super comfortable seats, great food, and a movie selection that made the flight fly by. It honestly set the tone for an amazing getaway,” said Laureen.
“Flying with Singapore Airlines was so smooth and comfortable. I felt pampered the whole way,” added Katrina.
Between exploring the city, checking out the Canopy Park at Jewel Changi Airport, enjoying nights out, and doing some shopping, the pair bonded over shared memories as they prepared for a new chapter.
When airline staff become family
Katie*, one of SIA’s frequent customers, loves traveling. Even as she approaches her 80th birthday, she has no plans to slow down. She particularly likes Singapore, where she celebrates her birthday every year; and Paris, where she spends a couple of months every spring and fall.
For around four decades, SIA has been her airline of choice. Over the years, she accumulated something far more valuable than frequent flyer miles — genuine friendships with the Airline’s staff who have, in a way, become her extended family.
*Not their real names.
“What has drawn me to Singapore Airlines is their staff, from the general managers, station managers, office staff, ground crew, and in-flight crew. I love them all and they have been like family to me for around 40 years.”
While Katie certainly appreciates the top-notch service and thoughtful amenities, it’s the warmth of the staff that makes SIA her preferred airline. The Airline goes above and beyond with heartfelt gestures that turn routine travel into something more special.
Connecting generations across continents
Chris*, another of SIA’s loyal frequent travelers, traveled primarily for business in his younger years. Now that he’s older, he’s found another reason to travel — being able to see his loved ones more often.
During a 20-year stay in Jakarta, Chris frequently flew to the United States for work. It was then that he discovered a preference for SIA and its services, from the relaxing lounges to the reliable service that made long business trips more comfortable. Ultimately, what set the Airline apart was its attention to customer experience, something Chris experienced even before he set foot on the plane.
“SIA’s slogan is ‘a great way to fly,’ but the great service and standout customer relations begin on the ground,” Chris shared.
Now that he’s back in Manila, Chris doesn’t travel as much as he used to. When he does, it’s with family. He and his wife often visit their children, grandchildren, and other relatives in America. They also make it a tradition to plan trips around birthdays, often traipsing to Paris, Italy, and Spain for museum and church visits, fashion finds, and culinary adventures.
For Chris, flying with Singapore Airlines makes it easier to bring loved ones together, wherever they are in the world. What was once a business necessity is now a way to keep family bonds strong, from long-haul reunions in the U.S. to multi-generational trips across Europe.
*Not their real names.
How Singapore Airlines elevates every journey
At Singapore Airlines, every flight is recognized as an important moment. The Airline’s excellent service provides frequent travelers the opportunity to relax and focus on being present with friends and family.
After all, when you’re flying for life’s big moments, that human touch makes all the difference. With SIA, you can focus on what really matters: the memories you’re about to make.
Ready to plan your own getaway? Sign up for KrisFlyer or visit singaporeair.com to start your journey.
*Not their real names.
