Spend the most wonderful time of the year shopping for toys, art, and collectibles as the Christmas Toys and Collectibles Fair 2025 happens during the height of this season!
From the organizers of the biggest pop-culture event in the country, TOYCON PH, comes the longest-running Christmas toy event, now on its 18th year. The Christmas Toys and Collectibles Fair, or Christmas ToyFair for short, has evolved from a simple holiday bazaar into one of the most anticipated geek-culture gatherings of the year. It brings together local and international vendors, artists, collectors, and fans to enjoy — and share — their passion for toys, art, and nostalgia. The ToyFair aims to foster community, creativity, and the joy of gift-giving during the Christmas season.
Toy collectors, artists, content creators, cosplayers, gamers and families are invited to attend the Christmas ToyFair, and enjoy great finds among a curated collection of toys, rare figurines, memorabilia, and holiday-themed merchandise all under one roof. The event will take place from December 12 to 14, 2025, at the Megatrade Halls, 5th level SM Megamall Building B from 10:00AM to 9:00 PM daily.
More Than Just a Christmas Bazaar
The ToyFair has long become a holiday tradition for many — a place not only to buy toys and collectibles, but also to celebrate fandom, hobbyist culture, and the close-knit community of collectors. As such, the Christmas ToyFair 2025 Edition is more than just a bazaar: it’s a gathering point for pop-culture lovers, collectors’ clubs, artists, cosplayers, friends, fans and families looking for fun and unique finds.
For collectors: this is one of the biggest opportunities in the year to score rare items, limited editions, and exclusive goods — often ideal for holiday/Christmas gifting or to expand a collection, from the country’s biggest names in Art Toys such as Quiccs, Reen Barrera, Creon Chknhead, Pol Medina, Harvey Tolibao and many more.
A key feature of recent ToyFair editions—and one fans continue to love—is the Artist Alley, a bustling zone for indie illustrators, customizers, 3D artists, designers, and toy makers. From hand-sculpted art toys and resin figures to original prints and stickers, Artist Alley remains the heart of local creativity at the fair.
Attendees can expect high-energy performances, stunning holiday-themed builds, and appearances of beloved anime, gaming, and superhero characters roaming the halls for photo ops.
Event Highlights
The Christmas ToyFair will feature:
• Limited-edition releases and rare finds, including imported action figures, diecast cars and collectibles, art toys, apparel, and exclusive merchandise
• Meet-and-greet sessions with local toy designers, artists, and custom-figure makers
• Great deals from over 350+ booths offering action figures, board games, holiday merchandise, cards, comics, and DIY cosplay, custom art and crafts
• Meet & Greet booths with Cosplay celebrities powered by ProjexxCC Cosplay Collective, to be launched during the Christmas ToyFair
• The biggest Cosplay Competition: TOYCON CosKon will have its qualifier rounds for its Qualifier Rounds for its Top 5 Male and Female finalists featuring Celebrity Cosplay judges
• BATTLE NEXUS electrifying tournaments and Anime Clash powered by SHORYU: Fighting Games Festival Philippines
• Musical performers and bands featuring: Souldrift, Bullet Days, Mohini, Power Pop Gurlz, Renjin and Luisa
• Family-friendly zones, complete with a kids’ toy corner, interactive toy exhibits with many photo stations
• Trading Card Game tournaments, Pokemon Alley and table top Battle Grounds in the ToyFair Play Zone
• Charity Auctions and the annual toy drive for our various Children’s charities
What You Should Do to Prepare
– If you want rare or limited-edition items: come early (floor likely gets crowded), preferably Day 1, to have first dibs.
– Keep to within your budget — with wide variety of toys, collectibles, merch, cosplay accessories, etc., it’s easy to overspend.
Bring cash and cashless options. Many vendors accept both, but lines for ATMs can get long.
– Wear comfortable clothes. The halls get crowded—especially Saturday afternoon.
– If you’re cosplaying: check the CosKon registration and rules — the Toyfair is a great opportunity to compete and meet fellow cosplayers at no extra cost.
– Treat it as social event: even if you don’t buy much, it’s a good time to hang out with fellow collectors/fans, discover indie artists, and enjoy the festive atmosphere
– Support local artists. Some of the best finds at the fair don’t come from big brands—they come from creative Filipino makers.
Admission is ₱200 for adults, ₱100 for kids from 3-12 y.o. and free admission for toddlers. Discounts apply for PWD and Senior citizens.
A Final Word
Whether you’re hunting for a rare collectible, planning your Christmas gift haul, or simply looking to immerse yourself in holiday-themed geek culture, the 18th Christmas Toys & Collectibles Fair 2025 promises a weekend of fun, nostalgia, and community.
It’s more than an event—it’s a tradition.
The 18th Christmas Toys and Collectibles Fair is co-presented by Pop Life, with major sponsors: Great Toys Online, Cookie Run, Aezer, Fiber Fairy, Hobby Stadium, Nodu Toys, Legendary Beast Studios, Infinimini 3d Prints, Panasonic, Glammazon Boutique, Saber Source, Majestic Toys, Jaxstop, Mindwerks The Toy Shoppe, Quiccs, Calico Toys, Shop4fun, Mabooty X Zugoi Hobbyshop, Armored Komodo with Media Partners, Manila Bulletin, Inquirer.net, Cebu Daily News, Pop! and Ani-One Philippines.
