The Department of Environment and Natural Resources (DENR) recognized the SM Group for its support of the Extended Producer Responsibility Program (EPR) that aimed to reduce plastic use, recover plastic packaging, and strengthen on-ground waste systems across its diverse business units.
(From left to right) Department of Environment and Natural Resources (DENR) Undersecretary for Policy, Planning
and International Affairs Atty. Jonas Leones; DENR Secretary Raphael P.M. Lotilla; SM Supermalls Assistant Vice
President for Waste Management and Sustainability Solutions and SM GUUN President George Cheung; SM
Investments Corporation Head of Investor Relations and Sustainability Timothy Daniels; SM Retail, Inc. Vice
President for Sustainability Suyin Liu; Philippine Alliance for Recycling and Materials Sustainability (PARMS)
President Engr. Jess G. Reyes; DENR Assistant Secretary for Environment and concurrent Environmental Management Bureau (EMB) Director Jacqueline A. Caancan.
In a recently concluded event on January 30, 2026, the DENR cited SM’s coordinated group approach that went beyond compliance under Republic Act No. 11898, also known as the EPR Law of 2022, particularly in ‘advancing recovery, reduction, innovation, and inclusive circular economy practices that support the national Zero Waste to Nature agenda.’
“This award is a credit to every part of the SM group, and we’re very grateful to receive it. From our retail business, to our banks and logistics companies, they have been reducing their plastic footprints in their packaging and influencing consumer behavior to use less plastic,” said SM Investments Corporation Head of Investor Relations and Sustainability Timothy Daniels.
SM’s property arm, SM Prime Holdings, Inc., through its #SMWasteFreeFuture project, has partnered with Japanese waste processing firm Guun Co., Ltd to convert waste back into new materials at their first waste processing factory in Consolacion, Cebu.
To further enhance the development of waste conversion, SM has installed RDC-labeled (recyclable, disposable, compostable) bins across various SM properties nationwide. Recyclables, such as bottles, cans, and paper, are sorted and sent to their respective recycling plants. Meanwhile, disposables such as cups, straws, and rags are converted into replacement fuel for cement kilns. Compostables, or food scraps, are converted to landscaping soil within 48 hours.
“GUUN is a collaboration across the Group that ensures consumption or waste is not the end of the economic cycle,” said SM GUUN President George Cheung who is also concurrently SM Supermalls’ Assistant Vice President for Waste Management and Sustainability Solutions.
The #SMWasteFreeFuture campaign consolidates various initiatives across SM’s ecosystem of businesses into a centralized system, communicating its commitment to environmental stewardship and championing sustainable communities.
Under this initiative, other SM companies, such as SM Supermalls continue to lead with its long-running Trash-to-Cash (TTC) monthly recycling market held in SM malls nationwide, where customers can exchange recyclables such as paper, plastic, metal or even appliances for cash. TTC facilitates the exchange of over 1.5 million kilograms of recyclables every year. Customers can also find the E-Waste Collection bins in Cyberzone areas and the Plastic Waste Collection vans in 15 malls.
In addition, SM Markets, the SM Group’s umbrella brand for SM Supermarket, SM Hypermarket, and Savemore, has ushered in greener retail practices in encouraging the use of eco-bags over single-use plastics since 2007. In 2025 alone, SM Markets sold 20.8 million Green Bags, equivalent to around 31.2 million plastic bags avoided.
“When we look at plastics, which is a significant problem in the Philippines, we have looked to take quite a range of actions across the group. But what they have in common is that they are very practical, they are commercially viable initiatives, and they all have actual meaningful differences that we make to the plastics problem,” said Mr. Daniels.
