TELUS Digital Philippines, a provider of digitally enabled customer experience and business process solutions, earned two Silver Anvil Awards at the 61st Anvil Awards for initiatives under its TELUS Days of Giving program. Now in its 18th year, the program has strengthened employee engagement across its sites and supported community advocacy across the Philippines. Presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards are considered the nation’s most prestigious recognition for public relations programs that demonstrate excellence in strategy, execution, and measurable impact across industries.
TELUS Digital Philippines was honored for two initiatives: one that revitalized employee engagement through strategic communication and another that translated volunteer participation into acts of bayanihan across communities nationwide. TELUS Days of Giving is a global volunteer movement across the TELUS Corporation inviting team members to contribute their time and support causes related to education, health, and disaster response.
“TELUS Days of Giving has always been about creating space for our people to support communities beyond the workplace,” said Pia Gajasan, Senior Manager for Communications in Asia Pacific at TELUS Digital. “These awards reflect how consistent participation, dialogue, and shared ownership helped sustain that purpose by turning long-term involvement into meaningful action, even after 18 years.”
Revitalizing an 18-Year Legacy of Giving
In the Employee Engagement category, TELUS Digital Philippines was recognized for showing how two-way communication can sustain employee participation over time.
Facing potential risks for program fatigue after nearly two decades, the initiative provided a refreshed way of communicating TELUS Days of Giving internally. Instead of relying on one-way announcements, the program shifted toward storytelling, dialogue, and co-creation, transforming channels into active spaces for feedback, recognition, and shared ownership.
The new approach yielded measurable results. Employee participation reached 48%, with over 12,200 team members dedicating over 20,400 volunteer hours for TELUS Days of Giving initiatives nationwide last year. These efforts impacted more than 31,500 beneficiaries across communities and were supported by grants and donations totaling PHP19 million. Most importantly, the refreshed narrative strengthened employees’ connection to the company’s purpose and its 18-year legacy of giving back to the community.
Turning Workdays into Acts of Bayanihan
In the Advocacy, Public Awareness, and Cause-Related Campaigns category, the company was recognized for initiatives that mobilized employees to support community needs beyond the workplace. The award recognized how the company extended its employee-driven culture into broader community action, engaging thousands in addressing gaps in education, health, environmental sustainability, and digital readiness across the country.
Through year-round volunteer programs, fundraising efforts, and partnerships with NGOs and local organizations, TELUS Days of Giving has evolved into a platform for collective impact. From literacy programs and school refurbishments, to digital safety education and disaster relief, TELUS Days of Giving showcases how private sector organizations can contribute meaningfully to social development while raising public awareness and civic participation.
The two Silver Anvil wins highlight TELUS Digital Philippines’ belief that engagement is built not just through long-standing programs, but by ensuring our advocacy is strategically communicated and every team member feels genuinely involved.
By aligning employee experience with community impact, the company continues to demonstrate how organizations can embed giving into daily work where purpose is upheld, participation is voluntary, and bayanihan remains a core value rather than just a seasonal campaign.
