Zoho Corporation, a global technology company offering a unified, privacy-centric software suite designed to power every aspect of business operations, continues to deepen its investment in the Philippines as demand for AI-ready, integrated enterprise software grows across the region.
The Philippine government has made digital transformation a central pillar of its economic agenda, with the Department of Information and Communications Technology directed to grow the digital economy to 12% of GDP. The country’s 2026 ASEAN Chairmanship has placed the Philippines at the centre of the region’s conversation on responsible AI adoption, with AI-powered MSME growth designated as a Priority Economic Deliverable. For businesses operating in the country, this policy momentum is raising both the opportunity and the expectation to modernize. For most organizations the real challenge now is adopting integrated, cloud-based platforms, in a way that is practical, secure, and built to scale.
Despite strong adoption intent, fragmented infrastructure remains a risk. Zoho’s State of Workforce Password Security 2026 report finds that 64% of APAC businesses run more than 15 applications, yet 73% lack complete visibility over workforce identity and access. As AI adds further complexity, the gap between technology investment and architectural coherence is widening.
Zoho’s growth reflects increasing demand for a different approach. The company recorded 21% year-on-year revenue growth in the Philippines in 2025, and surpassed one million paying customers globally in early 2026. Where most enterprises manage business applications, AI tools, and security as separate investments, Zoho consolidates these on a single integrated platform, reducing complexity and providing the coherent foundation that sustainable AI deployment requires.
Zoho Advances Its Agentic AI Strategy at Philippines Zoho User Conference
Zoho’s user conference, Zoholics returns to Manila in July 2026, at the event, Zoho showcases latest evolution of its AI strategy, centering on agentic AI, platform unification, and security-ready infrastructure. Key highlights include Zia Agents, a significantly enhanced Zoho One platform and updates across the solution portfolio.
Commenting on this year’s conference, Gibu Mathew, Managing Director, Zoho APAC, said:
“Filipino businesses are figuring out how to adopt AI without driving up costs or creating new security gaps as they scale. At Zoholics this year, we are demonstrating how Zoho’s unified platform, and owned infrastructure seamlessly integrates with proprietary and global AI models to give businesses a practical path to realizing the benefits of agentic AI. Zoho’s technology approach will give businesses access to the latest technology, to help balance total cost of ownership, without compromising on data privacy or operational control.”
Zia Agents: Agentic AI Across the Enterprise
Building on a decade of AI development that has evolved from proactive to prescriptive to generative and now agentic, Zoho’s Zia Agents enables enterprises to deploy autonomous digital agents across Zoho Corporation’s combined portfolio of more than 50 products.
The platform includes three integrated components:
Pre-built Zia Agents, for example, Account Manager Agent, SDR Agent, HR Agent, Customer Support Agent, IT Help Desk Agent, and SalesCoach Agent, are deployable across Zoho applications.
Zia Agent Studio, a no-code and low-code environment that allows businesses, partners, and developers to build and deploy customized agents with access to pre-existing Zia skills, tools from across the Zoho ecosystem, a unified data platform, and a range of language models.
Agent Marketplace, where Zoho, its partners, and third-party developers can publish and distribute specialized agents for reuse and instant deployment across organizations within the Zoho ecosystem.
Together, these components give businesses in the Philippines a practical and scalable path to deploying AI across their operations, without the complexity of building from scratch.
Zoho One: A Unified Platform for Integrated Work
In November 2025, Zoho announced a significant evolution of Zoho One, its all-in-one business software platform now serving more than 75,000 customers worldwide. The update brought together business applications, workflows, and integrations into a more unified experience, reducing the complexity that comes with managing multiple disconnected tools.
AI capabilities from across the Zoho portfolio are aggregated within Zoho One, with Ask Zia available as a cross-application assistant for contextual decision-making. Rather than bolting AI onto existing workflows, Zoho One embeds intelligence directly into the platforms businesses already use, making AI adoption a natural extension of day-to-day operations rather than a separate investment.
Pricing for Zoho One remains at US$37 per user per month, reflecting the company’s ongoing commitment to delivering enterprise-grade capabilities at accessible price points.
Zoho’s AI Differentiation
Zoho’s approach to AI is built on several commitments that distinguish it in the enterprise market: customer data is not used to train generic AI models, Zia LLM is hosted within Zoho’s own data centers, and AI capabilities are priced to remain accessible to businesses of all sizes. Zoho LLM’s proprietary models provide an option for organizations that require data to remain within the Zoho environment.
Together, Zia Agents, Zoho One, and the Zoho security portfolio represent a coherent strategy: helping businesses in the Philippines build AI-ready operations on a foundation of integration, governance, and long-term value.
