Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The figures for June also showed that more Filipino households nationwide tuned in to ABS-CBN’s shows across all programming blocks.
ABS-CBN’s Umaganda (6AM-12NN) scored an average audience share of 39%, while GMA garnered 34%. The musical game show “The Singing Bee,” which recorded an average national TV rating of 12.9%, continued to spread fun to morning viewers despite new rival “Basta Everyday Happy” (4.9%).
Its early afternoon block (12NN-3PM) obtained 40%, or eight points ahead of GMA’s 32%, while its late afternoon block (3PM-6PM) gained 42%, or nine points bigger than GMA’s 33%.
The Kapamilya network continued to win the primetime block (6PM-12MN) with an average audience share of 51%, or a whopping 21-point lead over GMA’s 30%. Primetime Bida’s consistent win was driven by high caliber line-up of teleseryes including “The Legal Wife” which concluded last June 13 with a record high national TV rating of 36.2%. “Dyesebel” and “Ikaw Lamang” alternately take the top one and two spots in the most watched programs list during weekdays. Bea Alonzo starrer “Sana Bukas Pa Ang Kahapon,” meanwhile, premiered strong at 21.7% last June 16.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The comeback of the ‘90s hit legal drama anthology “Ipaglaban Mo” was warmly welcomed by the viewers with an average national TV ratings of 13.8%, outplaying “GMA Tales of Horror” with 7%.
“The Voice Kids” reached its all-time high national TV rating of 37.6% last June 8. The Twitter-trending singing reality show again topped the list of the 15 most watched programs in the country in June and hit an average national TV rating of 35.6%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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