Leading communications platform Rakuten Viber has announced that it is entering into a partnership with the popular mobile game Mobile Legends: Bang Bang. Developed by Shanghai Moonton Technology Co. Ltd., it is currently the leading multiplayer online battle arena (MOBA) game in the world, with over 500 million installations and 95 million monthly active users. In the Philippines specifically, Mobile Legends: Bang Bang has over 100 million registered users and 20 million active users monthly.
Viber’s entry into the thriving world of online gaming provides people with more ways to connect with one another. An exclusive Mobile Legends sticker pack, featuring some of the game’s animated characters, will be released within the app. Once people download the pack, they will be automatically added to Viber’s local Mobile Legends community group, where people can get in-app game credits for free.
Montoon’s decision to place the community-building aspect of its most successful product in the hands of Viber testifies to the app’s ability to foster organic, secure connections. Viber is one of the most trusted communications platforms with over 1 billion users worldwide. In the past few weeks, the app has recorded a surge in usage all around the globe, as it continues to bolster its capabilities to meet increasing demand.
“We’re very glad to be partnering with Mobile Legends to help nurture the community in the Philippines, where Viber has an incredibly active and engaged userbase. Recent recorded figures indicate an upswing of 120% in the average number of community engagements, and 40% in the number of daily active Viber users,” says Anubhav Nayyar, Rakuten Viber Senior Director for APAC . “With Viber’s security and capacity for forging solid connections, we are confident that we can help the legion of Filipino Mobile Legends players link up with each other and support the growth of their community on a platform that prioritizes their privacy and safety.”
