May 2021 (Los Angeles, CA) – After overtaking the internet as the third-biggest TikTok star and #1 Asian-American influencer in the world, today Bella Poarch announces her signing to Warner Records and drops her debut single and music video “Build a Bitch.”
Bella delivers an empowering message through a wildly original brand of dark-pop, making her introduction as an artist with a one-of-a-kind vision and the talent to see it through.
Brought to life with the help of producer and songwriter Sub Urban, the song’s soundtrack-worthy production brushes up against her clever and catchy verses as she promises, “If you need perfect, I’m not built for you.” In crafting the unapologetic lyrics, Bella drew directly from the constant scrutiny that comes with being a massively popular social-media star. “‘Build a Bitch’ is about accepting yourself for who you are instead of listening to other people’s ideas of what you should do or how you should look,” she says. “I hope it helps people to feel more confident and good about themselves, and also reminds them not to judge anyone else.”
The accompanying music video – written by Bella and directed by Andrew Donoho with creative direction from Sub Urban – focuses on a Build-a-Bear-style factory where men line up around the block to construct their ideal woman. They’re in for a surprise as Bella falls off the conveyor built, makes herself into a Lara Croft-style avenger, and frees a bevy of influencers to rewrite the narrative once and for all. The clip notably co-stars ZHC, Valkyrae, Mia Khalifa, Dina, Sub Urban, Bretman Rock, Rakhim , and Larray.
Stay tuned for much more to come from Bella Poarch.
