Joel Cruz recently celebrated his 40 Years of Success in Business with a grand event on June 23. The celebration titled ‘Scentsational Forty! From Scent to Success’ marked a significant milestone in Joel Cruz’s entrepreneurial journey.
The event was attended by a large number of influencers, with Joel Cruz estimating the presence of more than 800 influential personalities.
During the celebration, Joel Cruz expressed his gratitude to the attendees, stating, “I think we have more than 800 na ifluencers nandito ngayong gabi. Baka billion na, hindi lang million ang mar-reach ng Aficionado, ng mga brands ko, marami na kasi akong brands ngayon hindi lang Aficionado.”
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Joel Cruz’s diverse portfolio of businesses includes not only Aficionado, but also Takoyatea by Joel Cruz, the White House of The Lord of Scents in Baguio, The Mansion of the Lord of Scent, among others. Alongside these ventures, he is also involved in Triple Twins LLC, real estate buildings, and a new ELD walls business.
During the event, Joel Cruz took the opportunity to express his appreciation for the media’s support throughout his journey. He acknowledged their role in promoting and highlighting his brands over the past 20 to 40 years.
To commemorate the anniversary, Joel Cruz decided to host a pool party, aiming to create a fun and enjoyable atmosphere for all the attendees.
In addition, he generously announced that prizes worth 500 thousand pesos would be given away. These prizes included cash rewards, a trip to Bangkok, and hotel accommodations in renowned establishments like Diamond Hotel and Okada.
