Broadcast station GMA Network, Inc. (GMA) dominated the ratings nationwide not only in June but for the entire first half of 2011, according to Nielsen TV Audience Measurement, the most widely recognized ratings service provider.
Based on household data for the first semester of 2011 (June 26 to 30 data based on overnight readings), GMA was the number one channel in National Urban Philippines with 33.1 share points, higher than ABS-CBN’s 32.1 and TV5’s 15.2
During the period, GMA also performed well in Urban Luzon and Mega Manila, which comprise 77 percent and 58 percent of total television households in the country, respectively.
In Urban Luzon, GMA had 36.6 share points against ABS-CBN’s 27.2 and TV5’s 16.9 share points.
In Mega Manila, GMA had 37.6 share points in Mega Manila against ABS-CBN’s 25.8 and TV5’s 17.6 share points.
In June alone in Urban Luzon, GMA was ahead with 36.7 points, much higher compared to ABS-CBN’s 28.3 and TV5’s 16.7.
In Mega Manila in June, GMA posted 37.2 share points, ahead of ABS-CBN’s 27.4 and TV5’s 17.4.
In fact, GMA dominated the lists of overall top 30 programs in Luzon and Mega Manila with 20 and 19 entries in respective rosters.
Meanwhile, on primetime, GMA attracted more viewers with its medley of genres, compared to the mostly drama genres featured by other stations.
GMA’s most ambitious primetime project “Amaya,” starred by Kapuso primetime queen Marian Rivera, is currently the highest rating program on free-to-air television.
As of the end of June, Amaya had 37.5 household share points in Mega Manila and 36.7 household share points in Luzon.
The other GMA-produced Entertainment TV Telebabad programs such as “Captain Barbell” and “Munting Heredera,” likewise made it to the top 10 lists in both areas.
The lone primetime newscast that made it to the top 10 in Mega Manila and Luzon was GMA’s flagship newscast “24 Oras.”
The recently launched “Sinner or Saint” that features the first tandem of Bianca King and Dennis Trillo on daytime TV was a certified hit compared to ABS-CBN’s Kapamilya Blockbuster and Frijolito.
The afternoon drama series garnered 36 household share points in National Urban Philippines, 40.1 points in Luzon, and 40.3 points in Mega Manila, almost twice the rating of its competitor programs.
The Nielsen TV Audience Measurement used by GMA is used by 21 companies including TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.
On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.
In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes.
Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 used by Kantar Media. – GMA News
