Other Kapamilya programs on the list were “Wanspanataym” (28.9%), “Ikaw Lamang” (27.8%), “Maalaala Mo Kaya” (27.7%), “TV Patrol” (25.8%), “The Legal Wife” (23.5%), “Rated K” (22.5%), “Bet On Your Baby” (22.2%), “Home Sweetie Home” (20.8), “Mirabella” (18.2%), “Pinoy Big Brother All In” and “Be Careful With My Heart (17.8%), “Gandang Gabi Vice” and “Goin’ Bulilit (17.4%), and “It’s Showtime” on Saturdays (17%).
The kick-off of the newest season phenomenal reality show “Pinoy Big Brother” last April 27 dubbed “Pinoy Big Brother All In” recorded a national TV rating of 20.5% defeating its rival program “Imbestigador” with 10.9%. Meanwhile, “The Biggest Loser Pinoy Edition Doubles” finale titled “Ang Bigating Pagtatapos” aired last April 26 registered 19.1%, beating its competition “Celebrity Bluff” that rated 14.2%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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