If there are disappointed group of people now, these are the fans of Julie Anne San Jose who will be staging her major solo concert this year at a bigger venue entitled ‘Hologram’ as she fills the Mall Of Asia Arena on December 13. ‘Hologram’ will put the home-grown Kapuso star on top who started as one of the finalists of QTV’s “Pops Star Kids” and now in the league with Eraserheads, Jose Marie Chan and Freddie Aguilar whose albums have become diamond after extraordinary album sales.
This open letter to the management of GMA Network and GMA Artist Center originally posted at KGF is a perception of a fan on how a fan sees about the lapses in GMA Network especially their Marketing and PR department.
[box]Dedma
That is the title of the new song colaboration of ABRA and Julie Anne San Jose.
But other than that, “Dedma” is also GMA Network’s reponse to Julie Anne’s upcoming MOA Arena concert.
GMA’s build-up for the biggest event in Julie’s career had been extremely underwhelming so far. With just more than a month before the concert GMA still has not make efforts to hype it at all. Fact, the Kapuso Network has more updates about Heart Evangelista’s wedding and Bet Ng Bayan, but never had a second to promote Julie’s concert.
Even their official social media accounts and sites has zero mention about the event.
Not allowing Julie herself to promote on her own shows has also been a huge headscratch.
Being poorly promoted is not something new to Julie, she’s always been her entire career. In the past several years more often than not Julie has taken a backseat to people the management perceive more important than her.
Afterall she’s still a singer and we all know the GMA management is not fond of singers (except for those who has a huge equity to their names), see how they buries them on Sunday AllStars?
Inspite, Julie has remained relevant to the fans, infact her cult-like following continues to grow, no matter how far GMA has tried to put her behind the line, thanks to her talent and charisma.
Julie is considerably one of the Kapuso Network’s prime stars and without a doubt the top talent of GMA Artist Center as far as fanbase and achievements are concern. Yet she’s not the star they are willing to go all in with, no matter how many times she had proven herself.
Julie’s credibility as a top talent is being constantly ruined by GMA’s unwillingness to promote her as. I really cant blame some members of the press if they are still not sold to Julie or hasn’t taken her seriously, because even her homenetwork doesn’t seem aswell, and keep on using her as a paper weight instead of making her one their corner stones.
This entry is not directed to the GMA Management because I have given up on them already. We’re already like broken records for ranting about this from time and again.
Instead, this is a reflection to the fans to make an all out support to Julie’s concert and show GMA what they’ve been missing for the longest time now.
But even if we did, chances are GMA is still just going to move on from it like nothing happened. So where does it leaves Julie and the fans?
Perhaps Julie’s career is destined to be considered second rate as long as the current regime in the Entertainment Department is around and the thought process in building stars is in effect.[/box]
