Nine out of the 10 programs in the Top 10 belong to ABS-CBN, wherein all their major primetime series led by “FPJ’s Ang Probinsyano,” with an average national TV rating of 41.1%, followed by the returning “The Voice Kids,” which got a 36.1% rating, and “Dolce Amore” with 32.9%. The 3-punch combo of the Kapamilya network is joined in the Top 10 most viewed programs in May 2016 by “Pilipinas Got Talent” (32.8%), “Maalaala Mo Kaya” (30.1%), “TV Patrol” (29.5%), “Wansapanataym” (28.9%), “Home Sweetie Home” (23.7%), and “Rated K” (21.2%).
Meanwhile, “Be My Lady” (17.4%) is still the most-watched daytime program while “It’s Showtime” (18.5%) continues to edge “Eat Bulaga” (12.3%) in the ratings war during the noontime slot. The Kapamilya Network also ruled the afternoon block with a 46% nationwide rating compared to the 33% of GMA, thanks to the strong ratings of “Doble Kara” (18.0%) and “Tubig at Langis” (15.9%). It’s also worthy to note that the two afternoon series hit all-time highs last month with “Tubig at Langis” earning 18.1% at one point and “Doble Kara” scoring 19.8%.
Here’s the list of the Most Watched TV Programs in May 2016:
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
