August 4, 2017 – Every day, countless Filipino soldiers display gallantry, courage, and true heroism in the name of duty to our country.
The Coca-Cola System in the Philippines takes this time to honor and salute all Filipino troops stationed in various parts of Mindanao – the men and women who have dedicated their lives to reclaim and ensure peace for our fellow Filipinos.
Starting today, August 4, Coca-Cola Philippines, bottling partner Coca-Cola FEMSA Philippines, and Coca-Cola Philippines Foundation, commit to support the Armed Forces of the Philippines by providing supplies of beverage products that will contribute to their well-being during their time of service.
The troops deployed in Marawi City will be given priority. A steady supply of beverages, which includes sports drink brand Powerade, Coca-Cola, and bottled water Wilkins Pure will be provided daily. Aside from being a beverage, bottled water is also used in the battlefield to clean and treat wounded soldiers.
Major General Benjamin Madrigal Jr., Division Commander of the 4th Infantry Division in Northern Mindanao said that the support given by companies like Coca-Cola and private individuals boosts the morale of the soldiers. While combat is the expertise of the troops, going to war and putting their lives on the line is the least of the things that they hope for.
The Coca-Cola System in the Philippines will also be extending additional support through the implementation of various sustainability programs for the Filipino troops and their families. A memorandum of agreement will be signed between the parties to formalize the support for our uniformed personnel.
