- The Kapuso Network proudly announced its domination in the February TV ratings against its rival network
- Based on the NUTAM Peoples Rating, GMA Network won for the month of February
- Accordingly, the Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media
In the latest data released for the month of February, GMA Network proudly announced its nationwide domination in the TV ratings, based on its trusted ratings service provider the Nielsen TV Audience Measurement.
Based on overnight data gathered between February 24 to 28, the Kapuso Network gained higher margins over its competitor. It registered a total day percentage of 38.4 audience views, making an average of 3.8 percent difference against ABS-CBN Network, which only got a total percentage of 34.6 viewership.
In the morning block, GMA Network gathered a total percentage of 33.9 people audience as compared to its rival which got at least a 5.4 percent lower score, making a total percentage of 28.5 views.
In the afternoon block, it subsequently ruled with a total average of 39.2 audience views and having a 4.5 percent gap over its rival network, which gathered only 34.7 percent audience share.
It also primed in the evening block gaining an average of 2.6 percent, a higher score that totaled a percentage of 39.5 views versus its rival which gained a 36.9 percent of audience share.
The Kapuso Network as well maintained a strong viewership in the areas of Urban Luzon and Mega Manila by garnering a total percentage of 72 and 60 viewership respectively.
In Urban Luzon, it gained an average of 42.1 percent total day audience, leading at least by 12.9 percent higher than its rival which garnered only a total percentage of 29.2.
In Mega Manila, based on the February 1 to 23 gathered data, the Kapuso Network kept its spot after gaining an average total day audience of 43.9 percent, versus the Kapamiya Network which only gained a percentage of 26.6 viewers.
GMA Network dominated both in Urban Luzon and Mega Manila lists, taking 9 spots out of the top 10 programs.
Additionally, in the NUTAM list of top-rating programs, the news magazine show Kapuso Mo, Jessica Soho (KMJS) maintained its position as the most-watched show among urban viewers nationwide, garnering an overnight audience rating of 19.2 percent, which is its highest rating to date.
In the list, ‘KMJS’ was followed by the Kapuso Network series ‘Onanay,’ ‘Pepito Manaloto,’ ‘Kara Mia,’ ‘24 Oras,’ ‘Daddy’s Gurl,’ ‘Magpakailanman,’ ‘Daig Kayo ng Lola Ko,’ ‘Studio 7,’ and ‘Cain at Abel.’
Also included in the list were the political romantic comedy ‘TODA One I Love,’ ‘Amazing Earth,’ ‘24 Oras Weekend,’ ‘Imbestigador,’ ‘Wowowin,’ ‘Eat Bulaga,’ ‘Kapuso Movie Night,’ ‘Tadhana,’ ‘Asawa Ko Karibal Ko,’ and ‘Wish Ko Lang!’
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The AGB Nielsen TV Audience Measurement (NUTAM) uses a panel size of 1,980 homes based solely in urban areas that represent 57% of the total Philippine TV viewing population. There are 7,260,723 urban homes included in the measurement that encompasses 34 million individuals. It measures a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
Its client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV, and CNN Philippines, among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, and 1 digital agency).
