ABS-CBN Head of Creative Communication Management (CCM) Robert Labayen has hinted about the network’s Christmas Station ID (SID).
Every network’s SID is one of the most awaited during the Christmas season here in the Philippines. ABS-CBN had some famous SIDs including “Bro, Ikaw ang Star ng Pasko” and “Family is Love.”
And this year, in their darkest times, ABS-CBN confirms that they did not fail to prepare for their SID.
This was confirmed by the CCM head himself during the online show, Dear Charo, of Charo Santos-Concio in Kumu last November 1.
Piolo Pascual, the guest of the episode asked Charo and Labayen about their SID.
In reply Labayen said, “Inuumpisahan na!”.
ABS-CBN is one of the business corporations that was immensely affected by the pandemic.
The pandemic forced them to temporarily close some of their programs, live airings, other shootings. However, their suffering didn’t end there.
To recall, Congress put an end to ABS-CBN’s bid for a franchise last July. This caused them to shut down forcing them to cut costs and retrench most of its employees.
However, despite these challenges, ABS-CBN remains resilient and indestructible as they find ways to recover from the shutdown.
ABS-CBN is bound to be a symbol of hope, especially for the coming Christmas season. That despite everything that happened, life is still worth celebrating.
