GMA Network CEO Felipe Gozon claimed that the Kapuso network is already ahead of the rating game against ABS-CBN even before its shutdown.
During their annual company shareholder meeting, Gozon boasted of GMA Network’s lead in ratings versus its main rival ABS-CBN even prior to the latter’s network’s shutdown.
“We were already ahead of ABS-CBN in both reach & viewership before the latter went off the air in May [2020],” he said.
GMA’s Gozon touts ratings amid ABS-CBN shutdown by Duterte admin, allies in Congress.
“We were already ahead of ABS-CBN in both reach & viewership before the latter went off the air in May [2020].”
(ABS-CBN uses a diff. ratings company that says otherwise). | @miguelrcamusINQ pic.twitter.com/4ELH8nP31K
— Inquirer Business (@InquirerBiz) May 19, 2021
Gozon uses the rating numbers provided by AGB Nielsen which showed the Kapuso network beating ABS-CBN by 3.6% at 33.8% vs 30.2% from January to May 2020.
However, Kantar Media reported a different number for that period showing ABS-CBN leading against GMA Network.
In their last rating data released for the month of February 2020, ABS-CBN scored 6% percentage points lead against GMA Network at 39% vs 33%.
Kantar uses a larger panel size of 2,610 both rural and urban areas which represents 100% of the Philippine TV viewing population while AGB only has 1,980-panel homes only for Urban areas which composed 57% of the total viewing population of the Philippines.
Meanwhile, Gozon also added that currently, GMA Network dominates the rating game with 58.9% audience share compared to TV5’s 7%.
GMA’s Gozon adds company was dominant TV company followed by TV5 from May-Dec 2020. | @miguelrcamusINQ pic.twitter.com/2uGgums9z3
— Inquirer Business (@InquirerBiz) May 19, 2021
