GMA Network’s new sub-label GMA Playlist expressed their plans of going global.
During the media conference on August 11, Senior Manager for Music Production Section Raquel S. Gacho shared plans of introducing Filipino music to the international market.
“Of course, we know that Filipino talent can have acceptance all over the world. We just need to find the right time and place for them to be launched. That is one of the main goals din of the network, for our music to be global.”
Gacho noted that they are a different label from GMA Music because they give creative freedom to the artists under their belt.
“The artists really have the freedom to collaborate with the composers.
“It’s a meeting of the minds, kumbaga. We don’t just tell them na kantahin mo ‘to because we’re producers. But, it’s more of we like your voice, what do you want to sing? And, we work on that.”
Coincidentally, several Filipino music labels (7K Sounds, Tarsier Records) have launched recently with the similar goal of breaking into the international market.
GMA Playlist aims to share fresh sounds for the new generation. The sub-label launched on August 11, 2021, with 13 Kapuso artists under their belt.
These artists are Mikee Quintos, Anthony Rosaldo, Crystal Paras, Denise Barbacena, Faith Da Silva, Jennifer Maravilla, Kaloy Tingcungco, Kim De Leon, Lexi Gonzales, Shayne Sava, Mark Herras, Seb Pajarillo, and Arra San Agustin.
