MANILA, Philippines — Since Filipinos have been confined to their homes for an extended period of time during the lockdown, the use of mobile applications has become a huge part of their daily lives. In 2020 alone, the Philippines recorded more than 2.4 billion app downloads as new apps continued to hit the market.
With mobile apps continuing to dominate the digital space, more traditional businesses such as brick & mortar retail and utility providers have also begun to develop their own apps to cater to these demands. This includes brands like health & beauty retailer Watsons and recently launched LOOK app, Shell with Shell Go+, Limitless with Limitless PH, even Ayala Malls with Zing, among many others.
Despite the popularity of apps amongst Filipinos, new apps encounter challenges like new user acquisition and gaining the right exposure to relevant audiences. This is why apps and new tech players in the Philippines – from leading players like UnionBank, PayMaya and GCash, and relatively new apps like Shell Go+, BDO Pay and the Watsons app – have all turned to SHAREit, the world’s fastest-growing media publisher, as a partner for growth and user acquisition.
Originally known to many as a consumer-first app, SHAREit has evolved to become a reliable partner for businesses that are looking to grow their brands in the digital space. SHAREit is the core app of the SHAREit Group, which has built numerous utility and digital content apps used by over 2.4 billion users worldwide. The SHAREit app in particular allows brands to reach its massive user base through its unique performance marketing and growth solutions.
Apart from its massive reach, one of the unique features that make SHAREit a preferred partner for driving reach and brand awareness is its offline file-sharing capabilities. Since unstable internet connections are evident in far-flung and remote areas in the Philippines, this feature enables SHAREit users to share apps and files seamlessly, even without the use of Wi-Fi or mobile data. Last year, more than 1 billion applications were shared using the SHAREit app in the Philippines alone. SHAREit was also ranked as one of the top 10 most actively used apps in the country by AppAnnie.
SHAREit is a growth partner of over 300 brands globally, reimagining mobile marketing and driving growth at scale. In the Philippines, SHAREit ultimately seeks to build strong partnerships with local apps and brands looking to strengthen their digital presence in the country. “For apps, growth doesn’t stop at user acquisition. Apps in today’s competitive market need growth solutions that deliver quality and audience retention at scale,” said SHAREit Philippines Country Director Lisa Dominguez.
“Having expanded our team here in the Philippines, we want SHAREit to be a growth partner for every local app, helping them connect with different audiences across our 40M highly active Filipino userbase. We want to redefine performance marketing to support the country’s flourishing tech ecosystem.” Dominguez added.
