NCTzens and K-Pop fans alike have a lot to be thrilled about this month as 0917 Lifestyle, in collaboration with SM Entertainment (SME), just launched exclusive merchandise celebrating the release of NCT’s “Universe” comeback album.
NCT, an acronym for Neo Culture Technology, is a popular 23-member South Korean boy band formed by SME that debuted in January 2016. The group, which won its very first Asia Artist Awards Grand Daesang in 2020, has three full-length albums to its name: Empathy (2018), Resonance (2020), and Universe (2021).
Universe is a 13-track album featuring catchy singles “Universe (Let’s Play Ball)” and “Beautiful.”
“Coming from the success of our EXO collaboration, as promised, we are thrilled to present our latest collection featuring NCT. NCTzens can expect exciting merchandise highlighting layouts from the group’s album, NCT 2021 Universe. Watch out, K-pop fans, because this will not be the last,” said Beng Ochoa, 0917 Lifestyle Head.
0917 Lifestyle is Globe’s progressive urban brand for apparel, gadgets, and accessories. Aside from the partnership with SME, it has previously collaborated with other fandom-driven brands like Disney, Marvel, and MTV.
The 0917 NCT Collection features NCT shirts, jackets, hoodies and other accessories that come in an envelope sleeve packaging. An exclusive random one of 21 unreleased digitally signed NCT Universe photocards are included for every purchase of any shirt, jacket, and/or hoodie.
The merchandise is exclusively sold and available only on selected 0917 sales channels. These are 0917Lifestyle.com, Globe’s online shop, Globe’s shops in Zalora, Lazada, and Shopee, and selected Globe Stores.
0917 and SME entered into a partnership last year, beginning with the 0917 EXO Collection designed after the band’s “Don’t Fight The Feeling” special album. SME has been hailed as having led the worldwide K-pop phenomenon through its roster of successful artists such as H.O.T, BoA, TVXQ, Super Junior, Girls Generation, SHINee, EXO, NCT, and a lot more.
