On Wednesday, May 18, ABS-CBN, together with 917Ventures Retirement Fund and KROMA Entertainment, Inc, collaborated to create the first-ever interactive channel in the Philippines: Pinoy Interactive Entertainment (PIE) Channel.
PIE is the pioneer in terms of tradigital television, meaning it was meant to be consumed both on traditional and digital media.
During its launch, Jamie Lopez, Head of Digital ABS-CBN, believed this marks a more immersive form of entertainment.
“As technology continues to evolve, we are going to see more innovations that will make entertainment more immersive, engaging, and rewarding,” he stated.
PIE is a real-time interactive TV channel that lets its viewers participate. Among its pride features is the country’s first interactive teleserye, Uzi, which lets the audience influence the story by voting through TV sets, laptops, desktops, and mobile devices.
Ian Monsod, CEO of Kroma Entertainment, explained, “PIE is the digital upgrade to the traditional media consumption habits of the Pinoy by allowing them to watch TV shows, join all the interactive contests, or build a following if you’re an aspiring content creator; and even influence the plot of a teleserye across your preferred screen option, whether it’s TV, mobile, laptop, or PC.”
He added, “It provides what the audience is looking for.”
Meanwhile, this interactive channel will officially launch on May 23, from 5 a.m. until 2 a.m. daily. Through partner station BEAM, it will be broadcast across 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces.
To find PIE, the viewers can simply rescan their digiboxes.
