VivaMax, the streaming platform launched by Viva in 2021, has reached a significant milestone of 7 million subscribers. This remarkable achievement was recently announced by Viva executives Valerie and Vincent del Rosario, who expressed their gratitude toward the supporters for their unwavering loyalty.
Vincent del Rosario, reflecting on their success, emphasized the importance of VivaMax’s commitment to consistently providing fresh content to its audience.
He stated, “I think po dahil ito sa commitment natin na every week may bagong content po tayong binibigay sa mga audience natin.”
VivaMax differentiates itself from other platforms by recognizing the need to cater to diverse audience preferences. Vincent del Rosario highlighted their realization from Play TV that it was impractical to confine all genres to a single platform. Consequently, they made the strategic decision to introduce VivaMax as a separate streaming service.
He stated, “Natutuhan namin sa Play TV, naisip namin hindi pwedeng ikahon ang lahat ng genre sa isang platform kaya nagdecide tayo na mag-introduce ng bagong platform.”
One of the key factors contributing to VivaMax’s success is its clear identity and affordability. Vincent del Rosario expressed his belief in the platform’s distinct personality and its affordable subscription compared to other streaming services. He emphasized, “VivaMax malinaw yung personality nung platform, at the same time made affordable ang ating subscription compared to other platforms, content and affordability, walang linggo na walang bagong pelikula.”
Valerie del Rosario further reinforced the idea that VivaMax’s success stems from its ability to cater to specific audience segments. She explained, “I think so yes because it caters to a specific audience, same manner kay Viva One mayroon rin siyang specific audience. Ano mang audience ang kini-cater ng bawat platform we are able to meet those demands or need ng ating audience.”
In terms of international reach, Valerie del Rosario revealed that 40 percent of the 7 million subscribers are active users, with a significant portion coming from the Middle East and North America. This indicates that VivaMax has successfully established a global presence and attracted viewers from different regions.
When questioned about potential conflicts with Viva’s other streaming platform, Viva One, Vincent del Rosario assured that VivaMax’s content remains distinct. He stated, “I think hindi siya naapektuhan kasi yung content inside VivaMax you never see it sa labas naman, so basically walang conflict.”
He further mentioned that it is too early to gauge the success of Viva One, which has been operating for only three months. However, he expressed satisfaction with VivaMax’s growth, pointing out that it took VivaMax six months to achieve what Viva One accomplished in just three months, accumulating 0-300 thousand subscribers.
The remarkable feat of reaching 7 million subscribers showcases VivaMax’s commitment to delivering engaging content, acknowledging diverse audience preferences, and providing an affordable streaming experience.
As Viva executives expressed their gratitude, they assured fans that they would continue to produce compelling and entertaining content. With a significant number of active users and a growing international presence, VivaMax has solidified its position as a major player in the streaming industry.
